The best product launches in every fmcg category for 2025

dubai chocolate

From pastry toasties to Palestinian lager and Dubai chocolate to deodorant, this is every category’s most significant product launch of 2025

Each of the categories covered in our Top Products report features a Top Launch – the product most significant to its respective category in 2025.

From pastry toasties to Palestinian lager and Dubai chocolate to deodorant, this is every Top Launch from the year and why we chose it. 

Check out our main feature with a full breakdown of category performances here

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