Dairy - yoghurt 2025: Brits turn to natural, full-fat yoghurts

yoghurt supermarket

Brands to benefit from demand for natural yoghurts include standout performer Fage and Yeo Valley

There’s no stopping natural yoghurt. Yet again, it’s the category’s star thanks to its full-fat, minimally processed credentials. Natural lines have played a major role in growing yoghurt’s volumes 6.6%. That’s 41.1 million extra kilos.

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