Borough Broth Company has launched a range of frozen bone broth cubes.
Billed as a healthier alternative to traditional stock cubes, Free Range Organic Chicken and Grass Fed Organic Beef (rsp: £6/9x20g) are made by reducing Borough Broth’s slow-cooked, UPF-free bone broths to a double concentrate before freezing.
The result is a “space-saving” broth cube that delivers “real flavour and natural goodness” without additives.
According to Borough Broth, the broth cubes can be used in midweek meals, slow-cooked dishes, reductions and gravies.
The chicken broth cubes provide 0.4g collagen per 20g serving, while the beef broth cubes provide 1g collagen per 20g serving. Both are listed by Ocado.
“Consumers are making healthier choices more than ever, reducing their UPF intake and selecting the best ingredients they can afford,” said Borough Broth founder and CEO Ros Heathcote.
“Traditional stock cubes can be highly processed, very salty and often contain very little real meat. Many also rely on yeast extract and other flavour enhancers that fall into the ultra-processed category.
“We wanted to offer something different: a broth cube made from real, slow-cooked bones that delivers on flavour,” Heathcote added.
Borough Broth last month relaunched its Organic Chicken Phở Broth (rsp: £5/400g) with a new recipe, developed in partnership with Vietnamese cookbook author Uyen Luu.
It sold a stake to private equity firm Piper for £7.5m in November. The funding would support the next phase of sustainable growth and marked “a significant step” in the company’s mission to take nutrient-rich and naturally made stock into the mainstream, it said.
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