All Ultra-processed foods (UPF) articles
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Analysis & FeaturesIs the ASA right to ban Zoe’s ‘real food’ supplement ad?
Following an independent review, the ASA upheld its decision to ban a social media ad in which Zoe claimed its product is “just real food”
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News‘Common sense’ needed on nitrite issue, food manufacturers say
Despite an increase in sales of nitrite-free options, industry experts have said that the science on nitrites in processed meat products remains ’inconclusive’
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NewsWindmill Organics adds non-HFSS protein puffs and kombucha
‘Protein and functional drinks remain two of the most dynamic areas in grocery,’ said Windmill Organics
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News‘Just real food’ ad ban decision ‘disgraceful misuse of regulatory power’ claims Zoe
The ASA has stood firm in its decision, which Zoe co-founder Professor Tim Spector called ‘patronising’ and ‘absurd’
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NewsCrisis talks on nutrient profiling model revamp slated for Wednesday
FDF leader Karen Betts said the planned switch to the 2018 model would lead to huge swathes of products effectively being banned from advertising and in-store promotions
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NewsBorough Broth adds non-UPF frozen bone broth cubes
The innovations are billed as a healthier alternative to stock cubes
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Comment & Opinion‘Good intentions’ are not enough, food needs a fundamental reset
Professor Susan Jebb argues we have reached the ‘tipping point’ that signals doom for any company no longer prepared to get on board the health train
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NewsComplete food industry ‘reset’ needed to tackle obesity crisis, says FSA chair
Professor Susan Jebb said she believed a ‘tipping point’ had been reached that meant companies would have to change direction if they were to survive
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NewsPlant-based food is bouncing back, says Tesco
The retailer said demand for veg-led foods rich in protein and fibre had delivered a boost to plant-based options
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Comment & OpinionWe must stop treating trade and public health as separate agendas
Approaches that link trade, sustainability, and health can create better outcomes, says economist Sahana Suraj
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NewsGood Guys Bakehouse adds fmcg veteran to board in six-figure funding round
Former St Pierre Groupe CEO David Wagstaff joined as non-executive director after taking part in the latest investment round
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Comment & OpinionWhy Gousto’s Big Secret burger campaign barely made a sizzle
The company’s campaign never gets as far as detailing exactly what the fast food industry’s shady methods are or how they work
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Comment & OpinionNew nutrient profiling model is at odds with scientific sentiment
Slavishly focusing on further reductions in fat, salt and sugar is at odds with the latest scientific consensus, consumer sentiment and retailer actions
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Comment & OpinionThe new nutrient profiling model could rewrite UK food rules
A technical change in the NPM could substantially reduce unhealthy food marketing to children, says Dr Alison Tedstone, former chief nutritionist at Public Health England and the DHSC, and expert advisor to the Obesity Health Alliance
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Comment & OpinionVeganuary veil misses the bigger health opportunity
If the goal is to build lasting, healthy habits across the nation, we may need to move beyond binary choices and restrictive labels, says Harvey Choat, MD at Nexus PR
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NewsDanone calls for consistent definition of ‘healthy food’
Research from Danone’s inaugural report, Consumed: Nutritional Behaviour Index, has revealed there is widespread uncertainty among consumers about what defines food as ‘healthy’
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NewsGousto creates ‘UK’s most addictive burger’ in UPF-ridden jab at fast food industry
You’ve tried Joe Wicks’ Killer protein bar, now taste Gousto’s terrible burger meal
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NewsOdysea launches Greek yoghurt into M&S
Odysea said the new product will introduce British shoppers to a style of yoghurt rarely seen outside of Greece called paradosiako
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Comment & OpinionMatcha’s gone mainstream: fmcg trends that will define 2026
says Adrian Teixeira-Porrescas, senior art director at Chuck Studios
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Comment & OpinionConsumer anxiety around ‘food villains’ is only getting worse
Mintel research shows 56% of adults worry about exposure to microplastics from food packaging, and long-held concerns about villainous ingredients have morphed into a fear of ultra-processed foods (UPFs), says Jonny Forsyth, senior director of Mintel Food & Drink Research