All Ultra-processed foods (UPF) articles
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Comment & OpinionASA Zoe ruling ignores the real bad actors in food
If the ASA is truly interested in consumer protection, then it must hold fast to science, not assumptions, says Jonathan Wolf, CEO and co-founder of Zoe
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NewsHealth brand Zoe rapped by ASA over Steven Bartlett ‘just real food’ supplement advert
Advertising Standards Authority says Daily30+ supplement ad was misleading
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Category ReportBest in show… but for how long? Trends in organic 2025
As organic food & drink sales grow well ahead of the wider market, calls are mounting for greater retail and government support
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NewsKallø adds organic broth range in response to UPF pushback
The broths can be used as a cooking base for soups, ramens and sauces
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Comment & OpinionPut the plant back in plant-based to win back shoppers
Innovation is no longer about engineering the perfect meat mimic or looking at new ways to process vegetables into unrecognisable pieces, says Justin Chou, co-founder and CEO at Happiee
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NewsThe Curators rolls out nitrate-free biltong amid UPF pushback
The biltong is made using natural curing methods, with longer marination and gentle air-drying
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Category ReportBags of goodness: trends in healthier snacking 2025
A wealth of snack brands with natural claims and clean labels are looking to cash in on the junk food ad ban and fears about UPFs
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Comment & OpinionNutrient profiling model must evolve to survive
We should understand and correct the flaws in our current system of profiling rather than calling for a complete ultra-processed overhaul, says Anthony Warner, development chef at New Food Innovation
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InterviewsFreja bone broth founders: ‘the stock cube deserves to be killed’
The founders of Freja want to deliver the killer blow to stock cubes – by establishing their brand as front of mind in the ‘not full of shit’ world of bone broth
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Comment & OpinionIs UPF opposition just plant-based scaremongering?
Ultra-processed food is a real concern but the answer isn’t to vilify innovation, says Alex Robinson, Hubbub CEO
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Comment & OpinionWhy the last thing the food strategy needs is the ‘public voice’
The government is launching a major public consultation to find out what people really want from its new Food Strategy – but is that really the best approach?
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Category ReportHow snacks are going viral
As HFSS brands face an advertising crackdown, some are trying to emulate TikTok sensation Takis. So, what does it take to go viral?
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Comment & OpinionHow the MAHA movement influenced Expo West
Natural Products Expo West showed how the US food industry is responding to the MAHA movement, says Zoe general manager Sara Gordon
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NewsMindful Chef enlists Megan Rossi to launch gut healthy recipes
Rossi (aka the Gut Health Doctor) is a registered dietician and the co-founder of gut healthy breakfast brand Bio&Me
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Category ReportThe big tomato fight: trends in canned & ambient foods 2025
Brands’ ambient tomato products are battering own label as they cash in on scratch cooking, provenance and the fallout from a BBC exposé
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Category ReportCream of the crop: trends in yoghurts 2025
Sales are booming for yoghurts – including indulgent and full-fat options – as shoppers try to avoid UPFs. So, who’s rising to the top?
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NewsNudge body warns against including UPFs in obesity strategy
Nesta has urged the government against expanding its obesity strategy to include specific targets against ultra-processed foods
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NewsReal Bread Campaign has ‘concerns’ over M&S’s ‘five-ingredient’ rolls
The campaign group highlighted a need for M&S to offer further clarity
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Comment & OpinionM&S one-ingredient corn flakes show folly of HFSS ad ban
Rather than being celebrated as a major step toward ingredient simplicity, critics dismissed the innovation as a marketing gimmick, says Craig Ralph, client services director at SPQR
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NewsM&S sparks debate with ‘Only 5 ingredient’ chocolate bar – that contains nine ingredients
The Dark Chocolate and Coconut Date Bar is among the latest additions to the retailer’s ‘Only… ingredients’ range, which launched in March