All Ultra-processed foods (UPF) articles
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Comment & OpinionA maelstrom of disruption is coming – from AI to GLP-1s
This is not just about managing risk, it’s also the biggest opportunity in a generation, says Henry Dimbleby, author of the National Food Strategy and managing partner of Bramble Partners
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Analysis & FeaturesIs Tesco’s call for mandatory reporting on healthy food sales a tipping point?
Several food companies have already agreed to Tesco’s reporting system on healthy food sales. Will it change the nation’s health?
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Promotional FeaturesHow can soft drinks win back Gen Z?
Young consumers are demanding far more from the fizzy drinks category than a sugary pick-me-up. How can brands rise to the occasion?
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Comment & OpinionHealth kicks, advertising laws and the fresh food revolution
A year and two days into the job, Tesco’s group customer director Becky Brock revealed how on arrival she saw a huge opportunity for the UK’s biggest supermarket
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Comment & OpinionObesity policies are based on fundamentally flawed ideas
At the heart of policy failure is the belief that we can, or indeed should, classify all foods as good or bad, says Anthony Warner, development chef at New Food Innovation
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Comment & OpinionWhat’s the deal with Subway’s jacket potato trial?
The classic jacket potato is a staple of classic British café culture. And as of this week, it’ll be a staple on the extended menu of US sandwich chain Subway too
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Comment & OpinionThe UK is in a prime position for trend-led innovation
Our strength lies in a broad ecosystem of startups, says David Milner, executive chairman at Crosta Mollica
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NewsWhy Zoe should be happy to live and die by the UPF sword
Zoe has bristled at the ASA’s ruling over its ad – but it has also pushed the ‘UPFs = bad’ message to its customer base
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Comment & OpinionWe need leaders – not lobbyists – on obesity and health
Guidance urging retailers to offer deals and discounts on minimally processed and nutritious food was allegedly dropped following a lobbying campaign, says Jon Walsh, Bio&Me co-founder and CEO
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NewsHFSS advertising ban delayed until 2026 after threats of legal challenges
The long-awaited move to outlaw junk food advertising on TV before 9pm and a total ban online was due to come into force in October this year
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Comment & OpinionASA Zoe ruling ignores the real bad actors in food
If the ASA is truly interested in consumer protection, then it must hold fast to science, not assumptions, says Jonathan Wolf, CEO and co-founder of Zoe
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NewsHealth brand Zoe advert banned over Steven Bartlett ‘just real food’ claim
The Advertising Standards Authority said Zoe’s Daily30+ supplement ad - featuring Stephen Bartlett - was misleading
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Category ReportBest in show… but for how long? Trends in organic 2025
As organic food & drink sales grow well ahead of the wider market, calls are mounting for greater retail and government support
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NewsKallø adds organic broth range in response to UPF pushback
The broths can be used as a cooking base for soups, ramens and sauces
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Comment & OpinionPut the plant back in plant-based to win back shoppers
Innovation is no longer about engineering the perfect meat mimic or looking at new ways to process vegetables into unrecognisable pieces, says Justin Chou, co-founder and CEO at Happiee
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NewsThe Curators rolls out nitrate-free biltong amid UPF pushback
The biltong is made using natural curing methods, with longer marination and gentle air-drying
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Category ReportBags of goodness: trends in healthier snacking 2025
A wealth of snack brands with natural claims and clean labels are looking to cash in on the junk food ad ban and fears about UPFs
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Comment & OpinionNutrient profiling model must evolve to survive
We should understand and correct the flaws in our current system of profiling rather than calling for a complete ultra-processed overhaul, says Anthony Warner, development chef at New Food Innovation
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InterviewsFreja bone broth founders: ‘the stock cube deserves to be killed’
The founders of Freja want to deliver the killer blow to stock cubes – by establishing their brand as front of mind in the ‘not full of shit’ world of bone broth
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Comment & OpinionIs UPF opposition just plant-based scaremongering?
Ultra-processed food is a real concern but the answer isn’t to vilify innovation, says Alex Robinson, Hubbub CEO