Hunter & Gather has secured a further £1m in investment to fuel a retail expansion and support new product development.
The latest fundraising, which follows a £500k round in mid-2024, is backed by the challenger health food brand’s current shareholders and targeted high net worth angel investors.
It will support the cross-category business as it continues to sustainably scale, with revenue run rate now approaching £20m.
Hunter & Gather is gearing up for a major new retail listing later this year to add to distribution in Tesco, Holland & Barrett, Ocado, Whole Foods Market and Amazon.
The brand has already more than doubled its distribution at Tesco, with its flagship seed-oil free mayonnaise now available in 1,209 stores nationwide.
It also expanded the product range last month with the launch of a collagen-enhanced bone broth.
“This raise is not only about figures, but also about opening the door to the next chapter of our mission,” said co-founder Amy Moring. “With recent distribution increases, listings on the horizon, innovative product launches and the backing of strategic partners such as Julia Bradbury, we’re better placed than ever before to encourage healthier options on a national scale.”
Moring set up the business with partner Jeff Webster in 2017. It supplies products inspired by ancestral nutrition and all containing zero refined sugar, grains or seed oils. The range covers condiments, cooking fats, supplements and hydration.
Webster added: “We have always focused on controlled, sustainable growth, making sure our products resonate with more consumers without deviating from our mission to make seriously healthy, real food.
“This investment enables us to significantly build our retail footprint, strengthen our omnichannel proposition and get our products into the hands of many more people across the UK and beyond as we approach a £20m run rate.”
Hunter & Gather partnered with TV presenter Julia Bradbury earlier this summer in a bid to promote the brand to a wider audience.
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