Mackie's Honeycomb

Mackie’s won distribution gains in all of the traditional ‘big four’ mults

Scottish ice cream and chocolate maker Mackie’s has achieved the fastest growth in its history, as sales grew 11% to £24.8m in 2025.

Mackie’s, based on a working dairy and arable farm, won distribution gains among retailer customers in Scotland, England and Wales and gained new customers through its ‘Full Cream Ahead’ marketing campaign.

In the year to 31 May 2025, the brand’s products landed on over 2,000 more retail store shelves. The gains included a more than 50% increase in the number of Morrisons stores selling Mackie’s products.

“These results come down to sticking to what we believe in and not cutting corners,” said managing director Stuart Common. “We’ve always taken a long-term view, whether that’s how we make our ice cream, how we look after the farm, or how we invest in the business and our staff.

“We’re proud to be growing, but just as proud that we’ve done it by focusing on quality, doing things properly and making products people genuinely love.”

Despite the boost to revenues, Mackie’s pre-tax profits grew just 3% to £2.3m, as “significant headwinds” from raw ingredient costs – particularly cream – cut into the bottom line.

The company’s gross margin fell slightly as a result, from 38.8% to 37.8%.

Common added that Mackie’s was “realistic” about the industry’s challenges, but “remained intent on offering a product that embodies affordable luxury”.

“We’re also conscious that costs are still high and that households are under pressure, so we’re keeping a close eye on how the market is changing,” he said.

“That’s why our focus is on building a business that’s resilient and adaptable, without losing what makes Mackie’s, Mackie’s – which is great-tasting ice cream, made in Scotland, with care, for customers here at home and further afield.”