Tesco’s Marketplace has grown its seller base nearly threefold within a year.
A seller details document seen by The Grocer shows the supermarket’s Marketplace, launched in 2024, now offers products from more than 700 sellers.
At the start of last year, the supermarket said it had made deals with some 250 sellers to sell on its platform.
The majority of sellers are listed as ‘home lifestyle’ suppliers, and there are 144 health & beauty sellers.
Food suppliers number 29 on the marketplace, among them Cadbury and BrewDog. Most are alcoholic beverage wholesalers and challenger brands.
Around 9,000 products were listed at the initial launch of Tesco Marketplace, a count that more than doubled within weeks.
By the turn of 2025, it had massively expanded to carry more than 300,000 SKUs. The live, in-stock SKU count is currently 485,000.
“It’s really exciting to now have over 700 sellers on Tesco Marketplace, with our Home and Electrical categories proving a particular hit with customers,” Peter Filcek, marketplace director, Tesco, told The Grocer.
“Our focus now is on continuing to broaden and improve our product range while providing our customers and sellers with an even better experience,” Filcek added.
Since launch, all sellers had been vetted by the supermarket “to ensure they meet our robust requirements and standards” Tesco said.
Sellers are monitored on an ongoing basis based on factors like delivery speed, returns, and delivery success rates, and soon metrics like customer ratings and reviews.
In October, The Grocer revealed Tesco was ditching its marketplace platform provider Marketplacer, in favour of rival platform Mirakl.
Mirakl’s marketplace tech is the same used by B&Q, Carrefour and Superdrug.
“To support our long-term growth plans for Marketplace, we’re migrating to a new platform that will enhance the seller experience and provide an even better experience for our customers,” a Tesco spokeswoman said at the time.
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