Tesco is ditching its marketplace platform provider Marketplacer, in favour of rival platform Mirakl.
Mirakl’s marketplace tech is the same used by B&Q, Carrefour and Superdrug.
“To support our long-term growth plans for Marketplace, we’re migrating to a new platform that will enhance the seller experience and provide an even better experience for our customers,” a Tesco spokeswoman said.
The new partnership is expected to launch in the next few weeks, The Grocer understands.
Sellers will receive a step-by-step migration guide, access to webinars and dedicated support during the switchover, though many sellers will already be using the Mirakl platform to sell on other retailer marketplaces, and for their own e-commerce operations.
At the time of the launch of Tesco’s marketplace at the start of June last year, Marketplacer said its selection by the supermarket was based on its ability to “ensure a frictionless, secure and scalable onboarding experience for setting up new sellers or inducting their product selection on Tesco’s marketplace and support the grocer to enter new industry sub-sectors”.
The Australian marketplace software-as-a-service provider is behind 100 retail marketplaces, including Woolworths, Myer and Chemist Warehouse. Tesco is understood to have been its biggest retailer partner.
Mirakl is currently installed on 57 e-commerce stores in the UK alone, including Decathlon, Debenhams and H&M. Kohl’s, Macy’s, Bloomingdale’s, and Asos are also Mirakl customers.
The French company would not comment on the move.
Around 9,000 products were listed at the intial launch of Tesco Marketplace, a count that more than doubled within weeks.
By the turn of 2025, it had massively expanded to carry more than 300,000 SKUs. Since then the SKU count has doubled, with over 600,000 products now available on the marketplace.
“Your one-stop shop just got a whole lot bigger,” the supermarket tells customers. “From the essentials to the unexpected, we’ve got it all.”
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