Valeo Foods has acquired heavyweight Bulgarian biscuitmaker Prestige-96, marking another milestone on the company’s mission to become Europe’s “sweet treats champion”.
Prestige is Bulgaria’s market leader in biscuits, wafers and mini cakes, and operates some of the country’s most recognisable brands including Naya, Hyper and Mirage.
Subject to customary legal approvals, the deal will see the Irish multinational take on 100% of Prestige, including approximately 450 people across its operations.
The company will be Valeo’s eighth acquisition since 2022, as part of the Bain Capital-owned company’s strategy to focus on sweet treats across Europe. In 2025, the company bought two Italian bakeries and a leading Central European wafer and biscuit manufacturer.
Read more: Valeo boosts underlying profits 25% despite lower Irish sales
Valeo said Prestige’s acquisition would “unlock significant strategic value” for the brand, accelerating growth in Bulgaria through new cross-selling opportunities with Valeo’s other businesses and making use of the brand’s strong existing retailer partnerships.
Prestige’s “modern, well-invested” production and warehousing facility will also enhance Valeo’s capacity, flexibility and overall efficiency.
“Prestige is an exceptional business with outstanding brands, a strong market position, and a highly capable team,” said Valeo CEO Ronald Kers.
“By combining Prestige’s category expertise with the scale of the Valeo Foods network, we see significant opportunities to accelerate growth, expand into new markets, and bring even more loved products to consumers across Europe. This acquisition is a clear investment in long term, sustainable growth, adding capabilities that naturally enhance our core business. We look forward to welcoming the Prestige team as we grow together.”
Prestige CEO Darina Stoyanova added: “Prestige has grown into one of Bulgaria’s leading sweet snacking companies thanks to the dedication of our people and the trust of our consumers. Joining Valeo Foods gives us an even stronger platform to build on that success.
“By combining Prestige’s much loved brands with Valeo Foods’ international scale and capabilities, we see tremendous potential to grow our business, reach new markets and continue delivering the products consumers love.”
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