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Easter egg promotions surge despite government multibuy ban
By Elinor Zuke2026-03-19T14:28:00
Two-thirds of Easter eggs are on promotion at major supermarkets, up from 57% last year, as retailers switch from banned multibuys to price cuts with three weeks until Easter
Supermarkets are running more promotions on Easter eggs this year than last – the first since the government ban on multibuys.
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