All Confectionery articles
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Range PreviewBlonde chocolate croissants and cereal milk flapjack: Waitrose Easter 2026
Waitrose is banking on premium formats and trending flavours to drive sales for Easter 2026
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NewsUnitas launches confectionery guide to boost retailer sweet sales
The guide features sales data, practicle advice and tips on price, value, and in-store activations
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NewsPri Bakes founder exits HFSS-compliant snacking brand
Priyanka Savjani founded the business in 2020 as an oat-based better-for-you snacking brand positioned for the non-HFSS market
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NewsSwizzels expands Squashies Drumstick ice cream range
The products are made under licence by Brand of Brothers
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NewsNestlé adds Kit Kat, Aero, Milkybar and Rowntree’s treats for Easter
The lineup includes three new Kit Kat Incredible Eggs
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NewsFerrero revives Kinder Bueno Dark after seven-year hiatus
The treat was axed by Ferrero in 2019
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NewsFini adds Mini Mochis to tap growing demand for Asian sweets
Online discussions around Asian snacks are up 9% year on year, said Fini
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Guide ToThe Grocer Guide To Confectionery
As HFSS restrictions tighten the noose around LHF product promotion, discover how some confectionery suppliers are exploring reformulation alongside different tastes and textures to stimulate demand, while others are playing on their heritage and quality to retain loyal shoppers.
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NewsFerrero holds growth steady, hitting €19bn in sales
Italian treats giant Ferrero Group has kept up expansion, growing sales 4.6% to €19.3bn (£16.8bn) in the year to 31 August 2025
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Comment & OpinionRinse it like Beckham: why celebrity endorsements can’t save brands now
At the end of the day, a celebrity can’t replace the importance of your product, says Robert Volten of Chuck Studios
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NewsKit Kat rolls out Cookie Dough Flavour wafers and sharing bars
The treats are available in selected stores now
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Range PreviewPistachio crème eggs and hot cross loaf: Co-op Easter range 2026
Co-op is going retro for Easter 2026, with a smaller range built around nostalgic flavours and comfort-led formats for its convenience-first shoppers
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NewsMilliways set for continued US expansion with $3m backing from gum heavy hitters
The cash will be used to expand retail distribution, boost marketing and grow stock as the London-headquartered brand builds on its first year in the US market
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NewsRowntree’s adds ice lolly-inspired fruity sweets range
The sweets offered ‘a burst of summer all-year-round,’ said Rowntree’s
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Comment & OpinionCadbury chocolate treat soothes homesick sister
This ad follows the formula of previous ‘glass and a half in everyone’ ads: a downer with a melty warm centre
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NewsMilkybar challenges Maltesers with chocolate-coated Crunchy Pops
Crunchy Pops are coated in Milkybar’s signature white chocolate
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NewsExtra targets under-30s with premium chewing gum, Extra Plus
Extra Plus will debut with Chill, Hydro and Deep Clean
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Range PreviewM&S goes pistachio crazy in Easter range 2026
M&S is banking on the Dubai chocolate trend with pistachio flavours running through much of its new Easter lineup
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Comment & OpinionConsumer anxiety around ‘food villains’ is only getting worse
Mintel research shows 56% of adults worry about exposure to microplastics from food packaging, and long-held concerns about villainous ingredients have morphed into a fear of ultra-processed foods (UPFs), says Jonny Forsyth, senior director of Mintel Food & Drink Research
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Category ReportThe hunt for growth: Easter trends 2026
Less chocolate was sold last Easter despite more deals. What went wrong – and will this year’s earlier holiday make any difference?





