Haribo UK grew in sales and profits last year, as it held onto its title as the UK’s leading sweetmaker.
The company took 22.6% of sugar confectionery sales in 2025, steady from 2024, with four of the 10 UK’s top-selling sweets Haribo or Maoam products.
Sales grew by 1.9% to £297.2m in the year to 31 December 2025, according to fresh accounts filed at Companies House.
Operating profits grew 12.1% to £45.4m in the year, boosted by higher sales volumes and the reclassification of engineering spares as stock.
Haribo UK&I chief marketing officer Phil Murphy said the company was “proud” to maintain its leading market share.
“Ultimately, consumers are looking for choice, good value for money and great tasting treats, and our focus remains on continuing to meet those expectations responsibly while creating moments of childlike happiness for everyone.”
Haribo also invested in its Yorkshire sites throughout 2025 to support future growth, including a £35m warehouse and a new production and packaging line in Castleford. Haribo employs more than 700 staff across its sites in Castleford and Pontefract.
“We’ve been part of West Yorkshire for more than 50 years and we’re very proud to call it home,” said Murphy.
A planned ERP software implementation in early 2026 is likewise intended to support growth.
The brand has also invested in its retail fascia. It opened three new stores in the UK in 2025, to a total of 13, which welcomed five million visitors last year – 25% more than in 2024.
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