Functional snack bar startup Creatime has closed its first round of seed funding as it prepares for a nationwide retail listing.
Tom Glynn and Milo O’Donohoe launched the business in January after spending more than a year testing and developing its four-strong range of protein bars with added creatine.
Creatime is already sold on Amazon and TikTok Shop, as well as the business’s own DTC site, but will go live with its first major listing later this year in more than 300 Holland & Barrett stores. It will also launch with Selfridges next month.
The company has raised just more than £1m from its angel backers since launching, with the cash to be used for the rapid retail expansion and to support a launch into Ireland, where it has secured distribution with a major forecourt chain.
“Our primary focus right now is scaling the business,” Glynn said. “Fast growth naturally brings its own challenges, but it also provides the momentum needed to solve problems and keep building a better product.”
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O’Donohoe added: “It is incredible to have such high-calibre investors backing us so early after seeing our initial growth trajectory and the demand for what we are building. We hope to keep this momentum going for the rest of 2026 and into 2027.”
Each Creatime bar has a soft, cake-like texture and contains 3g of creatine and 15g of protein, as well as being low in sugar and coming in at less than 145 calories.
Glynn said repeat purchase rates of the bars were high as creatine needs to be taken daily to produce results, which created “an entirely different consumption habit compared with protein”.
The brand is mainly targeted at female consumers, who currently make up more than 70% of its customer base, compared with a protein category that skews towards men.
“This proves we are bringing completely new, incremental shoppers into the market,” Glynn added.
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