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La Vieille Ferme advert banned for implying wine had ‘therapeutic qualities’
By James Beeson2026-05-19T23:00:00
Under the CAP Code, alcohol advertisements are not allowed to imply alcohol has therapeutic qualities and must not portray alcohol as capable of changing mood
An advert for viral wine brand La Vieille Ferme has been banned by the Advertising Standards Authority for implying its wines had “therapeutic qualities”, and for promoting drinking in an irresponsible manner.
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