Old Mout has unveiled a limited-edition winter flavour – Spiced Clementine & Cranberry – that will roll out in 10x330ml can multipacks (rsp: £11.75) and 500ml bottles (rsp: £2.55).
The 4% abv tipple combined “citrusy clementine and crisp cranberry with warming spiced notes” to create a “cosy and uplifting taste experience during the colder months”, said Old Mout. It can be served over ice or gently warmed.
The NPD will be available in grocery, wholesale and convenience from 7 September until February 2027.
Aiming to attract Gen Z and millennials, Spiced Clementine & Cranberry will be supported by a social media and influencer campaign running from September to December across Meta and TikTok.
“With Old Mout Cider Spiced Clementine & Cranberry, we wanted to tap into a unique flavour profile which will drive additional demand throughout the autumn and winter months, beyond its traditional summer drinking occasions,” said Ieuan Evans, senior brand manager of Old Mout Cider at Heineken UK.
“We know shoppers are on the hunt for distinctive flavour experiences and are looking for plenty to choose from. The new variant has been developed with this in mind, and to bring something new to the cider aisle.”
The launch comes after Heineken axed Old Mout Strawberry & Apple after sales declined by £2.5m in the year to 18 April 2026, according to NIQ data. Annual sales of the cider amounted to just £170k in the year to 18 April 2026.
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