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Iceland-Wine Rack hybrid drives sales at Paul Cheema’s Costcutter store
By Alice Leader2026-05-19T10:55:00
Paul Cheema relaunched the store, located on Elm Tree Avenue in Coventry, in October with the additional brands
High-profile Costcutter retailer Paul Cheema has seen alcohol and frozen sales soar as his new hybrid format with Wine Rack and Iceland gains traction in the community.
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