Confectionery - sugar 2025: Sweets sales soar ahead of HFSS rules

Percy Pigs Eggciting Escape

The market’s worth an extra £60.4m following a splurge by brands on ads, deals and NPD ahead of the government crackdown on junk food marketing

Dentists could be busier than ever in 2026, after an extra 7.9 million kilos of sugar confectionery went through tills in the past 12 months.

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW