Archive of all Perfetti Van Melle articles
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Promotional VideosConfectionery unwrapped: the expert scoop on the trends shaping the sector
Perfetti Van Melle explore the secrets to confectionery success in their latest video
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Category ReportMeet the fast and furious gum challengers
Tyson Fury’s Furocity is one of a wave of fast-growing brands looking to challenge the gum heavyweights. Can they succeed?
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Category ReportConfectionery trends 2024: The sourer the better
What’s behind the latest sour craze in sugar confectionery – and can it buoy a category struggling due to HFSS and cost pressures?
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ProfilesMy food & drink job: Victoria Gibson, junior brand manager, Perfetti Van Melle
Confectionery brand manager Victoria on how she brings ‘Fruity Joy’ to Fruittella’s marketing
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NewsFruitella gets RTD treatment in latest retro launch from Manchester Drinks Co
The pouches are to roll into 670 B&M stores from 29 April
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NewsMentos targets sharing market with new pack format
Mentos owner Perfetti Van Melle is targeted the “growing sharing opportunity” with two new pouch bag flavour launches.
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NewsMentos claims first with new pack of 14 flavours
The launch will be backed by a £1m marketing push
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Analysis & Features10 charts explaining UK attitudes to sweets and confectionery
Need proof that sweets make people happy? Here it is: more people buy candy to boost their mood than for any other reason, according to our poll of 1,000 shoppers about their attitudes to sweets. And most people will purchase them every week
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WebinarsWATCH: HFSS one year on: What have we learned?
To mark the one-year anniversary of restrictions on products high in fat, sugar and salt (HFSS), watch our webinar on demand to hear from a pannel of experts on what’s changed for brands, retailers and consumers – and what’s next.
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NewsFruittella links with Manchester Drinks for pocket-friendly squash launch
Fruittella Water Enhancers will roll exclusively to B&M stores this summer
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NewsFruittella ponders surprise move into soft drinks
Owner Perfetti Van Melle has applied to register its logo as a trademark with the IPO under class 32, covering fruit drinks, flavoured waters, and soda beverages
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NewsMentos launches limited-edition Fanta Orange sweets
‘Two cult favourites coming together in this limited-edition is sure to be a hit,’ said owner Perfetti Van Melle
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NewsFruittella gets new look and slashes amount of plastic in packs
Changes include swapping the fruit cube images to natural fruit images
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VideosCategory briefing: what’s hot in mints and gum?
Thanks to the halt in impulse purchasing, gum sales were chewed up and spat out during lockdown
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NewsPerfetti Van Melle unveils vegan Fruittella soft candy duo
Fruittella Koalas and Fruittella Sour Snakes gelatine-free and made with real fruit juice
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NewsTop 10 fmcg plastic polluters named in report
Coca-Cola, PepsiCo and Nestlé were among the top 10 worst plastic polluters, the study from Break Free From Plastics found
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NewsFruittella adds first hard candy with sugar-free Fruit Drops
The two variants, Citrus Mix and Red Berry Mix, are sweetened with isomalt, acesulfame K and sucralose