Perfetti Van Melle
Perfetti Van Melle is the world's second largest confectionery company. An Italian family-owned business formed over 120 years ago, it employs over 19,000 people, across 38 operating companies the world over. Perfetti Van Melle’s aim is to create innovative treats for a better future. In the UK, Perfetti Van Melle is best-known for delicious confectionery brands including the exceptionally fresh, chewy sweet Mentos and Mentos Gum; family favourite Fruit-tella; the refreshing on-the-go mint Smint; and the world’s first lollipop, Chupa Chups.
Promotional FeaturesHow refreshment products are beating the odds
The dynamics in the oral refreshment category are shifting, driven by changing consumer needs and the recent shake-up in HFSS compliance in the confectionery category. So how can retailers capitalise?
Promotional VideosConfectionery unwrapped: the expert scoop on the trends shaping the sector
Perfetti Van Melle explore the secrets to confectionery success in their latest video
WebinarsWATCH: HFSS one year on: What have we learned?
To mark the one-year anniversary of restrictions on products high in fat, sugar and salt (HFSS), watch our webinar on demand to hear from a pannel of experts on what’s changed for brands, retailers and consumers – and what’s next.