Whole-fruit, HFSS-compliant snack brand Scrapples has invited fresh investment in a £275k funding round, after a successful rollout in Tesco’s accelerator scheme in September 2025.
Scrapples’ crunchy, clean-label apple crisps were developed to meet “a clear shift in how families snack”, according to founder Ben Whitehead, who has set his sights on the brand serving 50 million portions of fibre by 2030.
Made from wonky fruit, and with just one or two ingredients to each product, Scrapples has won listings in Tesco, Ocado, Co-op, and Carrefour UAE since its relaunch in 2020.
Sales soared 72% in the year to 31 January 2026, thanks to the rollout in Tesco’s accelerator scheme, and the company is due to exceed £1m in turnover over the next 12 months.
The brand had proved a hit with parents looking to minimise their children’s exposure to UPFs and HFSS foods, Whitehead said.
“Consumer awareness is so much greater around health now,” he said.
“There’s a health crisis, and we want to help solve that. We want to be a really tasty, fun brand, but one that’s super healthy and HFSS-compliant. Hopefully that makes us attractive to consumers – and investors.”
Scrapples’ fundraise will help the company reinvest in distribution, brand and NPD to help scale the business and push further into supermarkets.
“We’re seeing a clear shift in how families snack, with growing demand for simple, clean options that still feel fun and taste delicious,” said Whitehead.
“Scrapples meets that need with a crunchy, fruit-based snack that delivers real nutritional value, and we’re raising to scale distribution, brand and range as that demand continues to grow.”
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