Bagged snacks 2025: Own-label price hikes boost brands

Walkers Baked products on a shelf - paper packaging (credit to Mark Mackenzie)

Source: PepsiCo / Mark Mackenzie

Six of crisps’ top 10 have lost value, but own label has sold 2.8 million fewer kilos

What the hell happened to Pringles?” So asked a Reddit user in January. Against a photo of the brand’s Original variant, they added: “These taste weirdly sharp and tangy, almost like an off salt and vinegar. Anyone else noticed the change?”

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW