Baby & infant products 2025: Babyfood hit by problems for pouches

babyfood baby

In April a BBC Panorama investigation concluded several babyfood brands had made misleading health claims about pouched lines - and the fallout can be seen in NIQ’s numbers

Babyfood brands found themselves in hot water in April – when a BBC Panorama investigation concluded several had made misleading health claims about pouched lines. Some were found to provide barely any iron or vitamin C while containing more sugar than infants should eat in a day.

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