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Household - paper products 2025: Branded loo roll sales flushed away
By Vince Bamford2025-12-12T11:00:00
A key reason for the sale of fewer packs is the continued success of larger formats such as double-length rolls, allowing consumers to buy less frequently
Sales of branded loo roll are going down the pan. Shoppers have bought 9.4 million fewer branded packs, wiping out £36.4m.
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