All Non-food articles
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NewsDr Squatch teams up with UFC fighter Paddy Pimblett for ‘Manlandia’ push
Dr Squatch’s OOH tie-up with the Liverpudlian fighter will run across Liverpool and London
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NewsEmma Raducanu named global ambassador for personal care brand Wild
The partnership with the tennis star comes as part of Wild’s new ‘Champions of Change’ campaign
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NewsWype makes cheeky TV debut with talking bottom advert
The ad features a woman using Wype’s refillable cleansing gel and conversing with her own bum
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NewsHarry’s unveils ‘most advanced’ shaving range Plus
Onyx, Tide and Clay handles come with a five-blade cartridge and travel blade cover
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NewsCheeky Panda unveils major brand and packaging makeover
The overhaul gives greater prominence to the fast-growing brand’s Colin the Panda mascot
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NewsSainsbury’s launches The Edit premium skincare range
The 17-product range is priced between £1.50 and £8.50
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NewsOrdo calls for axing of tax on children’s dental products
Ordo is demanding children’s essential oral care products be zero-rated for VAT
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ProfilesMy food & drink job: Ali Baker, shopper marketing manager, Phizz
‘New touchpoints are always being introduced like digital screens, as well as more advanced opportunities to connect with consumers online and via retailer apps’
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NewsPooch & Mutt launches gut health testing kit and supplements for dogs
The kit promises ‘cutting-edge science, research and AI to deep-dive into dogs’ unique microbiomes, to identify gaps or imbalances’
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NewsOmni unveils Pawzempic supplement to help dogs lose weight
Inspired by the success of human weight-loss medications, Pawzempic is the result of more than two years’ development
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NewsScrumbles rolls out Gut Friendly wet catfood in recyclable pouches
The pouches are mono-plastic pouches – ‘designed to address growing consumer concerns over single-use petfood packaging’
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NewsPooch & Mutt launches functional Bone Broth range for dogs
The NPD comes in response to ‘demand for natural, functional pet products that go beyond basic nutrition’
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NewsMars Pet Nutrition names new GM for UK, Ireland & Nordics
Nick Foster replaces Paolo Rigamonti, who was appointed regional president for Mars Pet Nutrition Europe earlier this year
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NewsDTC catfood brand Untamed lands first supermarket listings
The catfood brand – which promises “human-grade ingredients you can trust” – is now in Tesco and Sainsbury’s nationwide
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NewsWild adds roll-on deodorant to refillable personal care offer
The innovation comes in four fragrances, with a choice of four aluminium case designs
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NewsPärla picks up £200k ad spend prize from Sky sustainability competition
The oral care challenger has been named as one of three winners in the disruptors category
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NewsCentrum adds Vitamin D Boost multivitamin tablets
The innovation promises six times more vitamin D than the established Centrum Advance.
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ProfilesAstonish CEO Howard Moss on Sky Sports, price wars and Mongolia
‘I feel privileged each day to work in a role which feels more like a hobby’
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NewsRock Face launches trio of refillable deodorants with 48-hour protection
Original, Power and Refined deodorants are the result of 18 months’ development
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ProfilesEdgewell’s Katharine Goodchild on sailing, archaeology and Cyndi Lauper
‘Between balancing work and home life with my twin girls, I sometimes wish I really did have eight arms!’