All Non-food articles
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NewsApplied Nutrition adds Supplement Support range for GLP-1 users
The new products will roll exclusively into 400 Holland & Barrett stores this month as part of the retailer’s weight management segment
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NewsAsda appoints new George CEO to replace Liz Evans
Helen Connolly will rejoin Asda from New Look, where she is currently CEO
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NewsGrace & Green expands into bladder care for new mums
Grace & Green’s new lineup comprises liners, pads and shields made from plant-based materials
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Comment & OpinionThe regulatory reckoning coming to the period aisle
New regulation is coming to period care – and retailers carry more risk than they think, says St.John Pearce-Burke, co-founder & CEO at TOTM
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NewsRheal makes collagen debut with supplement powder duo
The new offer comprises Marine Collagen and Collagen Peptides – available now from Rheal’s webstore
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NewsAsda shakes up leadership team after Liz Evans steps down
Asda is using Liz Evans’ departure to ’reshape responsibilities’ within its senior executive team
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NewsTOTM rolls out compact tampons with CottonLock 360° safety tech
The new product features a patented safety veil made from 100% organic cotton
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NewsSensodyne adds pair of Clinical Enamel Strength toothpastes
Deep Clean and Whitening Action are designed to offer 24/7 enamel protection while supporting healthy enamel for life.
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NewsLittle Soap Company debuts Naturals Signature Scent Edit in Waitrose
Naturals Signature Scent Edit is available now exclusively in 244 Waitrose stores, comprising Pepper & Lychee and Lime, Basil & Mandarin
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NewsVitabiotics adds Ultra Mushroom gummies to Ultra Botanicals range
The NPD offers “a high potency blend of six mushroom extracts, combined with essential B vitamins and zinc”
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NewsPlastic-free oral care disruptor Pärla kicks off first-ever TV ad
The new ad – running now across Sky channels – explores the evolution of brushing teeth. It highlights the scale of toothpaste tube waste before positioning Pärla as a sustainable alternative
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NewsTesco announces 20% ‘health discount’ for staff to ramp up everyday wellbeing
The supermarket giant has announced a 20% colleague discount across a wide range of healthcare products
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NewsRefillable oral care brand Mighty makes high street debut
Mighty’s aluminium toothpaste dispensers and home-compostable refills in Fresh English Mint are available now across 450 Boots stores
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NewsOzen looks to disrupt oral care with hi-tech range for sensitive teeth
The brand has today made its fmcg debut, rolling four premium lines into more than 800 Boots stores
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NewsHere We Flo teams up with Tesco for Chelsea Foundation girls’ football push
The initiative in partnership with Chelsea FC’s charitable arm will see 10% of value sales from Here We Flo’s core range sold in Tesco stores and online donated to Chelsea Foundation
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Comment & OpinionWilkinson Sword’s ‘Blade Master’ bemuses Williams F1 duo
The bonkers Blade Master is put to good use by the Williams F1 team, of which Wilkinson Sword is a brand partner
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NewsPurina revamps Gourmet Perle range to meet demand for posh wet catfood
The revamped lineup is available now in almost 30 markets across Europe, including the UK, France, Italy and Germany.
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NewsOven Pride looks to broaden remit with brand refresh and new lines
The relaunch sees the brand’s bestselling Deep Cleaner sport a more modern look. It will be joined on shelf by three new trigger spray products
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Category ReportEco nappy claims fall short of ASA’s standards
Sustainability remains a significant challenge in babycare – particularly in disposable nappies
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NewsWaken teams up with Tesco as part of ‘Rylan’s Big Kiss’ push
More than 32,000 promotional bottles have rolled out into Tesco as part of Waken’s wider campaign, ‘Rylan’s Big Kiss’





