All Non-food articles
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News
Fluus wins first supermarket listings for flushable period pads
The rollout marked ‘a pivotal shift’ for the brand, it said, ‘making it easier for people to rethink their usual femcare choices’
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Category Report
Refillable revolution: trends in personal care 2025
Personal care brands are cutting plastic use by switching lines to refillable packaging. So, are single-use formats’ days numbered?
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News
Sainsbury’s The Edit skincare earns GenM menopause certification
The ‘MTick’ is the universal shopping symbol and certification designed to signpost trusted meonopause-friendly products
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Category Report
Something to smile about: trends in oral care 2025
Oral care’s value sales are rocketing as stylish and sustainable challengers put pressure on the biggest players to up their game
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Profiles
Cheeky Panda CEO Julie Chen on massages, bamboo and Pho
‘Shelves are still dominated by legacy brands, leaving consumers with limited choice’
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News
Hairburst launches its ‘most advanced’ hair products
Advanced+ Shampoo and Advanced+ Leave-In Treatment Mask are designed to complement Hairburst’s Advanced+ Hair Formula supplement.
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Category Report
The trolley problem: petcare category report 2025
Supermarkets and pet shops are losing sales as a new generation of pet parents turns to online and bargain stores. How can the mults fight back?
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News
All toothpaste tubes sold in UK now 100% recyclable, says Wrap
In a ‘landmark move’, all were now ‘made from the same material as milk bottles using high-density polyethylene’, Wrap claimed
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News
Ordo adds Wicked and Sonic Edge electric toothbrush ranges
The launches form part of an abundance of NPD set for this month by the oral care challenger
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News
Wype lands first major bricks-and-mortar listings with Holland & Barrett
The listings across 291 stores cover the Starter Kit, Mini and Refill formats of Wype’s cleansing gel
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News
Dr Squatch teams up with UFC fighter Paddy Pimblett for ‘Manlandia’ push
Dr Squatch’s OOH tie-up with the Liverpudlian fighter will run across Liverpool and London
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News
Emma Raducanu named global ambassador for personal care brand Wild
The partnership with the tennis star comes as part of Wild’s new ‘Champions of Change’ campaign
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News
Wype makes cheeky TV debut with talking bottom advert
The ad features a woman using Wype’s refillable cleansing gel and conversing with her own bum
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News
Harry’s unveils ‘most advanced’ shaving range Plus
Onyx, Tide and Clay handles come with a five-blade cartridge and travel blade cover
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News
Cheeky Panda unveils major brand and packaging makeover
The overhaul gives greater prominence to the fast-growing brand’s Colin the Panda mascot
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News
Sainsbury’s launches The Edit premium skincare range
The 17-product range is priced between £1.50 and £8.50
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News
Ordo calls for axing of tax on children’s dental products
Ordo is demanding children’s essential oral care products be zero-rated for VAT
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Profiles
My food & drink job: Ali Baker, shopper marketing manager, Phizz
‘New touchpoints are always being introduced like digital screens, as well as more advanced opportunities to connect with consumers online and via retailer apps’
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News
Pooch & Mutt launches gut health testing kit and supplements for dogs
The kit promises ‘cutting-edge science, research and AI to deep-dive into dogs’ unique microbiomes, to identify gaps or imbalances’
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News
Omni unveils Pawzempic supplement to help dogs lose weight
Inspired by the success of human weight-loss medications, Pawzempic is the result of more than two years’ development