All Non-food articles – Page 2
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Comment & OpinionJason Tarry and the impossible job at John Lewis Partnership
Tarry will bring superb business acumen, huge experience of food and GM, as well as impeccable people skills
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NewsAstonish teams up with TOWIE in two-series sponsorship deal
The latest activity follows the brand’s recent £1.3m TV campaign
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Comment & OpinionCriticise B Corp all you want, but don’t dismiss its role
B Corp must keep strengthening its qualifying criteria. But it needs advocates, not just critics, says Laura Harnett, founder of Seep
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Analysis & FeaturesThe best foodie pranks brands pulled this April Fool’s Day
Grocery brands have taken it upon themselves to develop more elaborate pranks than ever in a bid to boost their presence online and get people talking
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Comment & OpinionWhat can food & drink learn from beauty and fashion pop-ups?
Pop-up shops are uniquely placed to overcome many brand challenges, says James Barnes, business director & co-founder of Backlash
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NewsLynx rolls out ‘lift & smell’ fragrance testers into mults
The new activation appears on a permanent Lynx-branded bay fixture
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NewsMeatly claims world first with lab-grown chicken petfood
The innovation was created in collaboration with Meatly’s first brand partner, Omni
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NewsTresemmé promises ‘salon finish’ with Lamellar Shine haircare range
The lineup comprises shampoo, conditioner, leave-in cream serum and finishing oil
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NewsWild rolls refillable personal care range into branded bays at Tesco
The launch includes Wild’s new haircare lineup comprising Rich & Nourishing and Strengthen & Repair variants
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NewsAstonish adds 16 value SKUs across cleaning and personal care
The NPD rollout followed “a year of serious growth for Astonish”, said the brand
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Comment & OpinionFlush the roll tax – the battle for consumer savings begins
Who Gives a Crap calls on the Treasury to scrap what it calls the ‘roll tax’. That’s the 20% VAT on toilet tissue
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NewsWho Gives a Crap calls for end to 20% VAT on toilet tissue
The DTC brand has demanded the end to the “roll tax” in a submission to the Treasury
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NewsPetfood startup Ted’s Bowl to debut frozen meals with Ocado listing
The British brand will offer seven microwavable meals suitable for puppies, adult dogs, senior dogs, kittens and adult cats
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NewsSustainable period care challenger Flo to make Tesco debut
From 19 February, four of the brand’s bestselling products will hit Tesco shelves
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NewsLynx adds Jungle Fresh fragrance to core toiletries lineup
Lynx has grown its core toiletries lineup with Jungle Fresh, available across body spray, antiperspirant, stick and shower gel
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Range PreviewHeart-shaped cheese, pizza and more food for Valentine’s Day 2024
From heart-shaped cheese, burgers, pizza and doughnuts to lingerie and Shake Shack necklaces on Deliveroo
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NewsPetfood startup Marleybones lands listing in Whole Foods Market
The online brand will roll out fresh meals and dry treats from Thursday (1 February)
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Category ReportHousehold cleaning trends 2024: How cleaners are going fragrant
As TikTokers share ways to make Brits’ homes smell delightful, brands are turning to fine fragrance cues to boost flagging sales
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NewsBurgess Pet Care looks to strengthen with two key hires
Annabel Coleman has joined as a brand manager, while Tom Mottram has taken the role of national account manager.
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NewsSustainable babycare brand Pura names Katie Morris as sales director
She joins the fast-growing Pura to oversee its global sales strategy, about eight months after it made its US debut