Health and wellness brand Applied Nutrition has unveiled Supplement Support, a nine-strong range for consumers using GLP-1 weight-loss drugs.
The new products will roll exclusively into 400 Holland & Barrett stores this month as part of the retailer’s weight management segment – “marking a major step forward for the rapidly evolving weight management category”, according to Applied Nutrition.
The lineup comprises Complete Protein Vanilla powder (rsps: £2.50/35g & £14/7x35g), Hydration + Vitamins Orange & Mango gel (rsps: £2/30g & £10/7x30g), Liquid Collagen Mixed Berry (rsps: £2/30g & £10/7x30g), Creatine + Energy Pineapple powder (rsps: £2/30g & £12/7x30g) and Digest capsules (rsp £20/60).
All had been “specifically formulated to support a balanced, nutritious diet for consumers following GLP-1 friendly programmes, where lower appetite may impact overall nutrient intake”, Applied Nutrition said.
“As appetite is often reduced, maintaining adequate protein intake, hydration and key nutrients becomes increasingly important. Our range has been designed to support those nutritional goals using ingredients backed by authorised nutrition and health claims. The products are not medicines and do not interact with or enhance the effects of GLP-1 treatments.”
The launch comes after PwC predicted the number of UK adults using GLP-1 weight-loss drugs could more than double to seven million following the approval of pill format medication last month.
The drugs have already wiped £780m from household spend in the year to 28 February 2026, according to NIQ statistics released in early June.
“Clinical weight-management programmes are transforming the weight management landscape,” said Tom Ryder, CEO of Applied Nutrition. “We see a clear need for high-quality, trusted supplements that can support consumers alongside these programmes. This range demonstrates our ability to innovate at pace and adapt quickly to shifts in customer demand.”
Sam Goodman, category manager for weight management at Holland & Barrett, added: “Weight management is an increasingly important focus for our customers, and clinical weight management programmes are becoming part of that conversation. We’re delighted to bring Applied Nutrition’s new range to Holland & Barrett exclusively.
The brand had “developed a high-quality supplement range to complement our fast-growing weight management category”, said Goodman. “Our goal is to help customers stay on top of key nutrition needs, alongside the practical guidance and wellbeing advice that supports sustainable, long-term health results.”
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