All Non-food articles
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NewsHere We Flo teams up with Tesco for Chelsea Foundation girls’ football push
The initiative in partnership with Chelsea FC’s charitable arm will see 10% of value sales from Here We Flo’s core range sold in Tesco stores and online donated to Chelsea Foundation
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Comment & OpinionWilkinson Sword’s ‘Blade Master’ bemuses Williams F1 duo
The bonkers Blade Master is put to good use by the Williams F1 team, of which Wilkinson Sword is a brand partner
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NewsPurina revamps Gourmet Perle range to meet demand for posh wet catfood
The revamped lineup is available now in almost 30 markets across Europe, including the UK, France, Italy and Germany.
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NewsOven Pride looks to broaden remit with brand refresh and new lines
The relaunch sees the brand’s bestselling Deep Cleaner sport a more modern look. It will be joined on shelf by three new trigger spray products
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Category ReportEco nappy claims fall short of ASA’s standards
Sustainability remains a significant challenge in babycare – particularly in disposable nappies
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NewsWaken teams up with Tesco as part of ‘Rylan’s Big Kiss’ push
More than 32,000 promotional bottles have rolled out into Tesco as part of Waken’s wider campaign, ‘Rylan’s Big Kiss’
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NewsDr Vegan absorbs 20% ‘menstrual tax’ on PMS supplement
Previously priced at £23.99 per pack of 60 capsules, Dr Vegan’s PMS Hero is now £18.99
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NewsWilkinson Sword launches ‘Partners in Smooth’ Williams F1 campaign
The activity is led by a short film in which Wilkinson Sword’s Blade Master character serves as Williams’ first ‘director of smooth’
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NewsTails.com unveils 10-strong protein meal range for dogs
The posh lineup comprises five recipes, each in two pack sizes. All contain 65% chicken, turkey, lamb, beef or duck
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NewsOrdo unveils Minions toothbrush for kids in Universal tie-up
Minions x Ordo Sonic Kids Battery Toothbrush is billed as ‘a fun, high-performance toothbrush designed to help kids aged four-plus build healthy brushing habits’
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NewsHarry’s teams up with Asim Chaudhry for ‘Dial Up The Feel Good’ push
‘The Feel Good Hotline’ installation can be found on the Great Eastern Art Wall in Shoreditch, London, until 7 June
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NewsUnilever unveils global social-first push for summer’s World Cup
The global campaign will see activity across more than 35 brands including Dove, Rexona/Degree and Lynx/Axe
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NewsWellness brand Rheal unveils first prenatal supplement
The product is the brainchild of Rheal co-founder Charlotte Ali, after she struggled to find a suitable pregnancy supplement while she was expecting
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NewsAndrex teams up with Katherine Ryan for #MyLabourPoo push
The push is live now across Andrex’s social channels – aiming to ‘spark conversation across the nation and finally break the labour poo taboo for good’
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NewsUnilever completes £150m upgrade of Port Sunlight site in Liverpool
Advances in the laundry factory will increase laundry capsule production threefold
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NewsWomen’s health challenger Unfabled makes supermarket debut
The range comprises five of Unfabled’s bestselling products
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NewsBeauty challenger P.Louise to make high street debut with Boots
The P. Louise range comprises more than 200 lines, including hero products Rumour Base, Cheek Of It Liquid Blush and Spoilt For Choice Cream Bronzer
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Comment & OpinionHow VAT reform is reshaping sustainability strategies
Surplus can no longer be viewed simply as waste or a cost to minimise, says Steve Butterworth, CEO of Neighbourly
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NewsSkin:Genius targets problem skin with Oh My Wash launch
Oh My Wash is formulated to help ease the symptoms of eczema, psoriasis, and dry, itchy and sensitive skin
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NewsRock Face looks to boost growth with new content & brand head
The new hire brings more than 15 years’ experience, including a career as an executive producer across TV, live and digital