All Non-food articles – Page 4
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Analysis & FeaturesSix trends from the PLMA’s World of Private Label 2024 trade show
This week, the RAI Amsterdam convention centre welcomed more than 17,000 visitors to the annual event
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NewsThe Cheeky Panda adds summer Festival Essentials Bundle
Sold separately, the products in the £24.99 bundle would be worth £54.99
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NewsSome Grub joins insect-based petfood trend with dog treat trio
The new range of functional treats for dogs include Fresh Breath, Calming and Gut Booster which are 42% mealworm
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NewsWilkinson Sword unveils major campaign ‘The Blade Masters since 1772’
The activity centres on the new Blade Master character, a suave, middle-aged man
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NewsSudocrem kicks off global campaign to highlight versatility
A 30-second TV slot features a baby boy as lead character, narrator and brand spokesman
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NewsDove unveils ‘best-ever bodywash range’ Advanced Care
The 20-strong lineup comprises 10 variants including Gentle Scrub, Pampering, Hypoallergenic and Hydrating
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NewsComfort backs new 15-strong Botanicals range with £9m spend
Botanicals Fabric Conditioner and Scent Booster Elixir come in Heavenly Fresh, First Blooms and Summer Bouquet
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ProfilesMD Chris Hughes on how Regal Wholesale is on a roll after a major rebrand
Regal Wholesale wants to become the best in the paper hygiene market, while staying true to its values as a family business
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NewsPersil hires Usain Bolt to promote new ‘short-cycle’ detergent
Bolt will feature in a multimillion-pound campaign to promote Persil Wonder Wash from May
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NewsThe Cheeky Panda adds nine-pack of Natural Colour Bamboo Toilet Tissue
The new SKU is available now from The Cheeky Panda website at £36 for five – a total of 45 rolls
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Comment & OpinionMisleading toilet paper claims will set us back on sustainability
As an industry, we need to implement stricter quality control to ensure consumers have the full picture, says Julie Chen, CEO at The Cheeky Panda
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Comment & OpinionJason Tarry and the impossible job at John Lewis Partnership
Tarry will bring superb business acumen, huge experience of food and GM, as well as impeccable people skills
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NewsAstonish teams up with TOWIE in two-series sponsorship deal
The latest activity follows the brand’s recent £1.3m TV campaign
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Comment & OpinionCriticise B Corp all you want, but don’t dismiss its role
B Corp must keep strengthening its qualifying criteria. But it needs advocates, not just critics, says Laura Harnett, founder of Seep
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Analysis & FeaturesThe best foodie pranks brands pulled this April Fool’s Day
Grocery brands have taken it upon themselves to develop more elaborate pranks than ever in a bid to boost their presence online and get people talking
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Comment & OpinionWhat can food & drink learn from beauty and fashion pop-ups?
Pop-up shops are uniquely placed to overcome many brand challenges, says James Barnes, business director & co-founder of Backlash
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NewsLynx rolls out ‘lift & smell’ fragrance testers into mults
The new activation appears on a permanent Lynx-branded bay fixture
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NewsMeatly claims world first with lab-grown chicken petfood
The innovation was created in collaboration with Meatly’s first brand partner, Omni
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NewsTresemmé promises ‘salon finish’ with Lamellar Shine haircare range
The lineup comprises shampoo, conditioner, leave-in cream serum and finishing oil
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NewsWild rolls refillable personal care range into branded bays at Tesco
The launch includes Wild’s new haircare lineup comprising Rich & Nourishing and Strengthen & Repair variants