Homecare brand Astonish has expanded its burgeoning personal care offer with the summer-inspired Mango Punch lineup.
Rolling out from 6 April to retailers including Asda, Morrisons and The Range, it comprises Hand Wash, Shower Gel and Bath Soak. All three lines carry an rsp of £1 and promise to bring a “vibrant twist to essential hygiene products”.
Mango Punch Hand Wash (600ml) removes 99.9% of bacteria, dirt and germs. It includes moisturisers “to leave hands feeling soft, nourished and cared for – all while delivering a vibrant burst of tropical fragrance”, Astonish said.
Mango Punch Shower Gel (500ml) is positioned as a “gentle, everyday cleanser formulated to leave skin feeling soft, hydrated and refreshed” without the use of harsh chemicals. The gel combined “effective cleansing with a juicy, tropical fragrance that lifts the senses”, Astonish added.
Finally, Mango Punch Bath Soak (750ml) is said to be “enriched to help relax the body and provide a moment of escapism”. It left “skin feeling smooth and beautifully fragranced after every soak”, said the West Yorkshire brand.
“Our goal with this collection was to pair gentle, effective formulations with fragrances that help make everyday moments a little more enjoyable, said Howard Moss, CEO of Astonish. “It’s another step forward in bringing purposeful, affordable innovation to the category.”
The brand last month added 11 SKUs to its homecare portfolio. The launch comprised an advanced floor cleaner, a selection of Tropical Edition cleaning products, and two seasonal disinfectant fragrances.
In February, Astonish secured listings in Tesco and Sainsbury’s for its Protect & Care Handwash range.
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