The Grocer’s New Product Award 2026: Home Care

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Particularly clever is how Scrub Daddy has brought the blind box format - traditionally reserved for toys, collectibles and fandom culture – to the cleaning aisle with this launch

Launched to coincide with the fifth instalment of the perennially popular Toy Story movie franchise, this character-inspired cleaning sponge collection attempts to inject some fun and engagement into what, let’s face it, is typically a chore.

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