The Grocer’s New Product Award 2026: Vitamins & Supplements

Champion: Warrior Creatine Plus Electrolytes – Mixed Berry

This launch from Warrior combines two massively trending ingredients within sports nutrition: creatine and electrolytes.

The idea behind the product is twofold. First, it meets the needs of health-conscious consumers hunting for multi-functional solutions that minimise effort and complexity: this performance and hydration supplement pairs up high-quality creatine monohydrate with electrolytes to support strength, endurance, recovery and everyday wellbeing, all in one convenient formula. Second, it recognises that the average creatine consumer has changed. Long associated with bodybuilding culture and ‘serious’ gymgoers, creatine is now a far more mainstream wellness product. This hydration-led proposition in familiar fruit flavours helps reflect that, giving the product a real sense of accessibility.

Register your interest for the New Product Awards 2027

Gold

• Free Soul Creaglow(R) - Creatine + Naticol® Marine Collagen + Electrolytes Powder (Raspberry)

Silver

• Phizz Daily Immune+

• UNROOTED Good Fibre Baobab Fruit Powder Sachets

Bronze

• Jude Bladder Health Supplements

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