World Cup ‘top-up shops’ boost retail sales despite heatwave

World cup football prompts more frequent top up shops

Top-up shops and online boosted retail spending during June, according to the latest BRC-KPMG retail sales monitor

The World Cup combined with the record-breaking heatwave prompted shoppers to switch up their shopping trips in June, with more favouring frequent “top-up” shops rather than the big family basket.

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