Cosmetics giant Elf Beauty has teamed up with fast-growing skincare challenger Bubble for a limited-edition collection of nine skincare-makeup lines inspired by the brands’ fans.
The range comprises Drop N’ Dunk, Glow Talk and Camo Slide – each in three variants.
Drop N’ Dunk (rsp: £18/50ml) combines Elf Skin Bronzing Drops and Bubble Slam Dunk Hydrating Cream Moisturizer in a customisable glow product that promises “buildable radiance and hydration in one dual-chamber package”. Variants are Fair Gold, Copper Gold and Pure Gold. The formulation includes aloe leaf juice to help to soothe and moisturise, avocado oil to reduce redness, and vitamin E, which provides antioxidant protection and supports a healthy skin barrier.
Glow Talk (rsp: £10) is a hybrid of Elf Cosmetics Glow Reviver Lip Balm shades and Bubble Talk Back Lip Serum. It is a glossy lip serum that aims to deliver “colour, shine and lasting hydration in one swipe”. It is available in Berry Well, Pinky Promise and Dusty Rose – each with active ingredients shea butters, squalane and vitamin E.
Camo Slide (rsp: £10/5ml) comes in Berry Well, Pinky Promise and Dusty Rose. It features Elf Cosmetics Camo Liquid Blush and Bubble Water Slide Hyaluronic Acid Serum to offer a “skincare-focused, lightweight blush serum that delivers a fresh, buildable flush with a hydrated, dewy finish”. Active ingredients are hyaluronic acid, peptides and niacinamide.
The lineup was “built on an insight hiding in plain sight: beauty communities lead the way in cocktailing their skincare and makeup – mixing, layering and customising their routines in search of products that deliver skin-first benefits, visible payoff and the freedom to make beauty their own”, said Elf.
It is available now from Boots.
“Elf and Bubble are fellow bold disruptors, each of us with a community-first approach and an instinct to respond to culture,” said Oshiya Savur, chief marketing officer at Elf Brands. The new collaboration was “inspired by what our communities are actively doing: mixing skincare with makeup, layering formulas and making beauty their own. We are bringing that creativity to life through hybrids that deliver care, colour and the kind of joy our communities expect from us.”
Shai Eisenman, founder & CEO of Bubble, added: “Our community has always been our greatest source of inspiration. They’re constantly redefining beauty through experimentation, category-blending, and personalising products in ways that reflect how they actually live and express themselves.”
Bubble’s partnership with Elf was “a celebration of that creativity”, she added. “Together, we have transformed those real consumer behaviours into a collection of truly unique hybrid products that seamlessly blend skincare and makeup without compromising efficacy or accessibility, making it easier than ever for our shared communities to create routines that are their own.”
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