Male grooming challenger Bob has expanded its bodywash lineup with three applicator colourways and two scented soap refills.
Bob bills itself as “the world’s first refillable hard bodywash”. It made its debut online in early 2025 with an unscented bodywash bar and black applicator. It went on to add two scented bars, The Morning Man (peppermint & lime) and The Evening Man (geranium, mandarin & bergamot), in July and November respectively.
The latest launch includes applicators in orange, blue and green – which were “designed to appeal to even more consumers, combining function with personalisation”, Bob said. The orange and blue variants are available now from the startup’s website. They will be joined by the green next month.
Each applicator featured “medical-grade bristles engineered to activate and enhance the Bob bar lather”, said the brand. “The applicator aids users to exfoliate, scrub and clean the skin with ease.”
Also new are 41g bodywash bars The Ordinary Man (lime & patchouli) and The Modern Man (almond & tonka bean). Both delivered “a deeply nourishing cleanse and elevate the shower experience”, said Bob.
The latest innovations reaffirmed “the brand’s commitment to sustainability, convenience, and premium performance, reinforcing its position as a pioneering brand in the refillable body care category”, it added.
Applicators are available as part of Bob’s The Shower Pack, which also includes two bars and a wall mount (from £15). Refills come in packs of two (from £7).
“From day one, we’ve prioritised listening to our community. In our first year, customer feedback has been central to how we refine our products and respond to real user challenges,” said Michael Brennan, co-founder of Bob. “We will continue to keep our community front of mind as we grow and expand our product range.”
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