All Beauty and cosmetics articles
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Comment & OpinionAs personal care ads challenge unrealistic body standards, how far is too far?
Most accept bodies aren’t perfect. But, as personal care ads get increasingly upfront, just how much of them do we really need to see?
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NewsWilkinson Sword Intuition launches women’s shaving push
‘Any Hair, Anywhere’ from Wilkinson Sword will run across broadcaster VOD, YouTube and social
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InterviewsHow Simon Duffy hopes to make Waken ‘the next Colgate’
Having made a success of Bulldog Skincare, Simon Duffy is shaking up the oral care sector with his sustainable, fast-growing and very stylish brand
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NewsDove sales up 8% as Unilever posts ‘resilient’ Q1 performance
Plans to turn Unilever into a ‘consistently higher-performing business’ were on track, said new CEO Fernando Fernandez
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Category ReportBizarre beauty trends: what will stick next?
Everything from honey to cucumber is being touted on TikTok as the next big hair and skincare trends. How can brands keep up?
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NewsTHG Ingenuity heralds revenue-boosting power of AI recommendations
A ‘Foundation Finder’, used by online beauty retailer Lookfantastic, has seen 96% of customers purchase a new product
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NewsWaken signs up Rylan Clark as creative director and ambassador
Clark will be actively involved across Waken – from NPD and marketing to retail strategy and creative direction
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NewsUnilever acquires sustainable deodorant brand Wild
The terms of the deal have not been disclosed but it is believed to value Wild at around £230m
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Comment & Opinion‘April Fool’ fails: the fake death marketing stunt must die
It’s a trope as old as time - everyone knows it and nobody cares. Here’s why the fake death marketing stunt needs to die
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NewsLynx unveils new look for Africa deodorant after ‘discontinued’ stunt
On Friday, Lynx posted an Instagram image captioned “Rest in Africa”
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NewsSure Whole Body Deo goes beyond armpits in light-hearted TV ad
It features characters applying Sure deodorant to various parts of their bodies
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NewsSuperdrug planning to open 25 UK stores in 2025
Superdrug said retail parks and destination stores would be a focus of the expansion, after sales in its 100 largest branches grew by 25% last year
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NewsBoots customers can now earn Advantage points shopping on Deliveroo and Uber Eats
More than 240 Boots stores across the UK offer on-demand delivery through Deliveroo and Uber Eats, offering a range of up to 10,000 products
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Comment & OpinionWhy Unilever’s CEO is betting big on social media marketing
In a fireside chat, Fernando Fernandez indicated his intention to move to a ‘social first’ marketing strategy, says Warren Ackerman, head of European consumer staples research at Barclays
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NewsSuncare challenger Altruist makes Tesco debut with eight SKUs
Altruist’s mission is to ‘reduce the incidence of skin cancer through the increased use of quality sunscreen’
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NewsBluey cereal and bath care range hit shelves amid BBC licensing spree
Kellogg’s, Childs Farm, Natures Aid and Hero are to launch fmcg products featuring popular kids’ cartoon character
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NewsColgate partners with government for kids’ toothbrushing scheme
The personal care giant plans to donate more than 23 million toothbrushes and toothpastes
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NewsWilkinson Sword unveils trio of pre and post-shave products
The products are feature skin-friendly ingredients such as pro vitamin B5, vitamin E and argan oil
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Comment & OpinionWhy Unilever has gone Wild for a deodorant challenger brand
The fmcg behemoth Unilever has reportedly made a £230m bid for the fast-growing refillable deodorant challenger Wild
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NewsStartup Bob claims world first with refillable hard bodywash for men
A starter bundle of applicator, two soap bars and a shower mount is priced at £21