Refillable oral care challenger Mighty has made its high street debut, landing exclusively in Boots 14 months after its category debut.
Mighty’s aluminium toothpaste dispensers and home-compostable refills in Fresh English Mint are available now across 450 Boots stores. Prices are £15 for a starter pack of dispenser and one refill, and £6 for a refill.
The rollout “reflected growing consumer demand for more sustainable and design-led oral care products, as shoppers increasingly seek alternatives that combine performance, convenience and environmental credentials”, Mighty said.
The move into Boots is being marked by a navy dispenser as a limited-edition on Mighty’s website.
“We’re incredibly excited to launch into Boots,” said Charlie Bowker, founder of Mighty. “As the UK’s leading health and beauty retailer, their backing is a powerful endorsement of both Mighty’s refillable, home-compostable toothpaste system and the growing demand for lower-waste alternatives. This partnership represents a major growth opportunity for Mighty, helping us reach millions more consumers and accelerate our mission to eliminate pointless plastic from oral care.”
It comes after the brand upgraded its dispenser earlier in the year with a smaller, more ergonomic design and a smoother, more reliable dispensing mechanism. It also overhauled its range of colour variants, which now comprise Mint, Sandstone, Blush Pink and Midnight Blue.
As a further part of the overhaul, Mighty created the “world’s first home-compostable toothpaste refill with an airless mechanism, meaning you use every last drop of toothpaste”, it said.
Mighty made its oral care debut in January 2025, claiming a category first for its refillable toothpaste dispensers and 100% microplastic-free refills of toothpaste, which uses natural whitening enzymes rather than the typical titanium dioxide.
The oral care category had “been stuck in the dark ages for too long”, said Bowker at the time. “We started Mighty because we were fed up with the insane amount of single-use plastic and the harmful chemicals in traditional toothpastes.”
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