Pernod Ricard affiliate Corby Spirit & Wine has sold the Lamb’s rum brand in a deal worth CAD$39.2m (£20.8m).
The Caribbean rum brand has been jointly acquired by Canadian beverage business Dandurand Group and France’s La Martiniquaise-Bardinet. Dandurand Group will acquire the rights to the brand in North America, while La Martiniquaise-Bardinet will own the rights in the rest of the world.
In the UK, Lamb’s rum is distributed by Pernod Ricard, which owns a majority stake in Corby Spirit & Wine.
It is sold in retailers including Tesco, Sainsbury’s, Asda and Morrisons, as well as across the convenience channel. Off-trade sales have remained flat over the past year at £23.2m [NIQ 52 w/e 19 April 2026].
The Grocer has approached Pernod Ricard UK to confirm if it will continue to distribute the brand, following the change of ownership.
“The sale of Lamb’s is a disciplined portfolio management decision that supports Corby’s long-term strategy,” said Florence Tresarrieu, president and CEO of Corby. “It allows us to further focus our resources on higher-priority categories, strengthen our financial position, and continue investing behind the brands and innovations that will drive Corby’s next chapter of growth.”
Christophe Pichambert, international director at La Martiniquaise-Bardinet, added: “Lamb’s is a well-established brand in the United Kingdom that complements our existing portfolio and strategic objectives.
“We are excited about the opportunities ahead and committed to supporting the brand’s continued success, and building the next chapter of its long history.”
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