Little Soap Company has rolled out Naturals Signature Scent Edit, a fragrance-led soap bar lineup “designed to bring fine fragrance sensibility into the everyday shower ritual”.
Naturals Signature Scent Edit is available now exclusively in 244 Waitrose stores, comprising Pepper & Lychee and Lime, Basil & Mandarin (rsp: £3.80/100g) at an introductory price of £2.85 per bar.
The moisturising soap was “created using naturally derived, plant-based ingredients and essential oil blends designed to leave a delicate scent trail on the skin”, said Little Soap Company.
Pink Pepper & Lychee is enriched with naturally purifying pink clay. “This vibrant cleansing bar balances soft spice with juicy lychee sweetness”, the brand said. “Fresh yet warm, the scent lingers delicately on the skin, bringing a fine fragrance feel to an everyday essential.”
Enriched with finely ground thyme leaves, Lime, Basil & Mandarin “blends bright citrus with aromatic herbal notes for a crisp, sophisticated fragrance experience. Fresh, vibrant and designed to subtly linger on the skin, it transforms the daily shower into a small moment of affordable luxury.”
The launch aimed to tap “the growing demand for fragrance-led bodycare”, Little Soap Company added. “The collection transforms the humble cleansing bar into the first layer of a scent wardrobe, bringing fine-fragrance inspired blends into one of the most everyday moments of self-care.”
Founded in the Cotswolds by Emma Heathcote-James more than 15 years ago, Little Soap Company is B Corp-certified and carbon negative. It makes vegan and cruelty-free products using naturally derived ingredients, RSPO-certified sustainable palm oil and essential oil blends. All lines are free from sulphates, parabens, sorbates, silicones and alcohol.
The brand is listed nationwide in retailers including Tesco, Waitrose and Boots.
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