All Beauty and cosmetics articles – Page 8
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InterviewsEdgewell’s Katharine Goodchild on Wilkinson Sword’s flashing blades
As Wilkinson Sword kicks off a radically different marketing campaign, Edgewell is focusing on perfecting the basics of shaving
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Analysis & FeaturesSix trends from the PLMA’s World of Private Label 2024 trade show
This week, the RAI Amsterdam convention centre welcomed more than 17,000 visitors to the annual event
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NewsThe Cheeky Panda adds summer Festival Essentials Bundle
Sold separately, the products in the £24.99 bundle would be worth £54.99
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NewsWilkinson Sword unveils major campaign ‘The Blade Masters since 1772’
The activity centres on the new Blade Master character, a suave, middle-aged man
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NewsSudocrem kicks off global campaign to highlight versatility
A 30-second TV slot features a baby boy as lead character, narrator and brand spokesman
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NewsSuperdrug to open 25 stores and refit 60 in 2024
The estate expansion, which comes as Superdrug celebrates its 60th year on the British high street, is expected to create 500 jobs nationwide
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NewsDove unveils ‘best-ever bodywash range’ Advanced Care
The 20-strong lineup comprises 10 variants including Gentle Scrub, Pampering, Hypoallergenic and Hydrating
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NewsKinKind in £500k funding drive to enter retail channel
More than half the funding is already committed by angel investors, with the business aiming to bring additional backers on board by the end of June to complete the round
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NewsEthosa raises £230k to strengthen brand
Waterless personal care company Ethosa has raised £230k via crowdfunding to drive growth
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Comment & OpinionLynx gets creepy with morally dubious duo
It was only a couple of weeks ago that Lynx launched a funky, wholesome ad for its Fine Fragrance Collection
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Analysis & FeaturesCan St Tropez and Nigeria exits fix PZ Cussons’ woes?
Long-suffering shareholders have backed the new action plan
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NewsWellness brands bite back over ‘rip-off’ claims in new report
According to the report, published by Which?, ‘you can get the same benefits elsewhere for less’
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NewsPZ Cussons flogging St Tropez in bid to simplify the group
PZ Cussons is selling self-tanning brand St Tropez after admitting the group is “too complex for its size”
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Category ReportHealthcare & beauty trends 2024: The new masculine beauty ideal
A generation of men are embracing personal care trends once thought feminine. How are brands catering to them?
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Category ReportPersonal care & beauty trends 2024: Brands fight the ‘dupe’ boom
Beauty brands are losing out to lower priced ‘dupes’ and own label. How can they salvage sales?
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Comment & OpinionWhat can food & drink learn from beauty and fashion pop-ups?
Pop-up shops are uniquely placed to overcome many brand challenges, says James Barnes, business director & co-founder of Backlash
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NewsLynx rolls out ‘lift & smell’ fragrance testers into mults
The new activation appears on a permanent Lynx-branded bay fixture
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NewsTresemmé promises ‘salon finish’ with Lamellar Shine haircare range
The lineup comprises shampoo, conditioner, leave-in cream serum and finishing oil
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NewsWild rolls refillable personal care range into branded bays at Tesco
The launch includes Wild’s new haircare lineup comprising Rich & Nourishing and Strengthen & Repair variants
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NewsAstonish adds 16 value SKUs across cleaning and personal care
The NPD rollout followed “a year of serious growth for Astonish”, said the brand