Superdrug profit jumps as low prices attract squeezed shoppers

Superdrug Westfield Stratford Store Opening 2024 3

Superdrug managed to grow revenue 7% to £1.63bn, thanks in part to the opening of 13 new stores over the year

Superdrug boosted its profit before tax 22.6% in 2024, as the beauty retailer’s promotion-led offering and “everyday low prices” attracted shoppers through the door.

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