Woman drying hair with a towel

Source: Getty Images

By Emma Weinbren (emmaweinbrenwrites@gmail.com) 

Advertising deadline: 11 September 2026

Submissions deadline: 4 September 2026

Personal care brands are increasingly aligning themselves with wellbeing. Boasting “mood-boosting fragrances” and “accessible luxury”, new launches promise to bring the spa experience to shoppers’ homes.

Innovation: New deodorants & soaps

• Which deodorant & soap products are playing up self-care messaging?

• How is this messaging cutting through in their marketing efforts?

• How do prices compare with standard lines in the category?

Retailers: Ranging and merchandising

• How are retailers responding to shoppers’ demand for more luxurious soaps and deodorants?

• Which challenger brands are winning shelf space?

• How are retailers encouraging shoppers to spend more in the category?

Scalp care: Healthy hair

• Which haircare suppliers are leaning into messaging around scalp care?

• How are shoppers’ concerns about hair loss and breakage impacting the category?

• GLP-1 use has been linked to hair loss – has this impacted haircare sales?

Salon-style hair: Afforable luxury

• Which brands are promising shoppers the salon experience at home?

• Do they use any particular ingredients to cue luxury?

• Are budget-conscious shoppers spending more on haircare to avoid salon prices?

Female hygiene: Next gen brands

• Which period care brands are leading the way with non-toxic and eco-friendly solutions?

• Are shoppers moving away from standard tampons and pads?

• Which brands are leading the way in bladder care?

Innovations: We will profile two new products or ranges. We need launch date, rsp, and a hi-res picture of each.

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