Wellness challenger Grass & Co has added gummies to its Focus range designed to support mental clarity, concentration and cognitive performance.
Flavoured in elderflower & lemon, the new gummies (£27.50/60) offered “a convenient, great-tasting way to support focus”, said Grass & Co. Each daily serving of two gummies provided 500mg of highly concentrated lion’s mane extract – equivalent to 5,000mg of dried mushroom – which allowed “for faster absorption and stronger effects, making the gummies ideal for on-the-go or mental tasks”.
A daily dose of Focus Gummies also contains 2,000mg of Korean ginseng extract, vegan omega-3 from algae DHA, and vitamins B12 and D3.
Available from next week via Grass & Co and Holland & Barrett, the NPD is the fourth product in the Grass & Co Focus lineup. It joins Focus Lion’s Mane Mushroom Capsules, Liquid Focus Nootropic Drink and Focus Lion’s Mane Mushroom Powder.
The capsules are pitched as “ideal for those looking to build a simple daily routine that supports focus, memory and mental performance”, while the canned drink promises “a quick cognitive lift without caffeine, supporting clarity and concentration”. The multi-purpose powder delivers 2,000mg of lion’s mane mushroom extract per serving – “for high-strength cognitive support”. Rsps range from £26.50 to £29.50.
Grass & Co’s latest innovation comes as sales of vitamins, minerals & supplements are soaring. Last year, the category added £38.4m on units up 3.9 million units [NIQ 52 w/e 6 September 2025], as Brits took a proactive approach to warding off illnesses.
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