All Social Media articles
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News
Big names announced as speakers at The Grocer’s Omnichannel event
How tech will influence the future fmcg and hospitality retailing landscapes will be explored by a raft of expert speakers at the upcoming Omnichannel conference this May
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Analysis and Features
Hot cross bun taste tests and UPF dupes dominate TikTok
Unpack the memes and puns of the week on social media across fmcg
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News
PepsiCo brings trio of Extra Flamin’ Hot crisps to UK retail
‘Shoppers are looking for elevated snacking experiences and intense flavours,’ said PepsiCo
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Analysis and Features
Hot Crossy Bs and #NoFarmersNoFood: this week in grocery on social media
Unpack the memes and puns of the week on social media across fmcg
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News
All Things Butter secures first in-store supermarket listings
The organic British dairy brand said the new nationwide listings marked a significant milestone for the brand
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News
The Sidemen partner with Mornflake to launch cereal brand
The launch will be backed by an advertising campaign starring professional darts player Luke Littler
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Whitepapers
How 10 food and drink brands are winning attention on TikTok
Discover how 10 food and drink brands have mastered TikTok to capture and hold audience attention. Unlock the secrets to their success in the latest report from The Goat Agency.
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Analysis and Features
Lyle’s lion and Ricky Gervais in the bath: this week in grocery on social media
Unpack the memes and puns of the week on social media across fmcg
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News
Candy Kittens launches £1m digital campaign starring Jamie Laing
The social media campaign will span YouTube, Instagram, Facebook and TikTok
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Comment and Opinion
Lyle’s Golden Syrup rebrand – justified or cultural vandalism?
Lyle’s Golden Syrup logo rebrand has sparked controversy
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Analysis and Features
Kids’ checkouts and Palestine protests: this week in grocery on social media
Unpack the memes and puns of the week on social media across fmcg
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News
Viral TikTok snacking brand Takis bags permanent Co-op listing
‘Takis is a product ripe for the gen Z market – the super-snacking generation who are on the hunt for foods that stimulate their senses,’ said the brand
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Comment and Opinion
How the Asian ‘super app’ craze could reshape western retail
Super apps have emerged as a driving force for innovation across retail, e-commerce and technology sectors, says James Reeve, executive director of design at UIC Digital
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News
Aldi to give away free wine in exchange for reviews on social media
Thirty successful applicants will get three bottles from Aldi’s upcoming spring-summer wine range to test and review over an eight-week period
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News
Moma Foods founder Tom Mercer stands as Tory candidate
Mercer has been selected as the Conservative candidate for Coventry North West
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Comment and Opinion
How Gangnam Style kickstarted a UK love affair with Korean cuisine
Korean cuisine is making waves in UK grocery. But why?
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Analysis and Features
Has Twitter/X become too hot for advertisers to handle?
Since Elon Musk’s takeover of Twitter, advertisers have left in their droves. Is there still a place for food & drink brands on the X-rated platform?
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News
Asda’s savvy ‘nana’ campaign gets millions of hits as it backs discounter price match
Asda has already amassed over 4.3 million views on TikTok and Instagram
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Comment and Opinion
Marmite could be the making of Tayto Group’s growing sales
When Walkers announced it had stopped making Marmite crisps to “enable us to focus our efforts on making more of the flavours crisp fans love the most”, there seemed to be a point missing
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Comment and Opinion
Jessie Ware’s Table Manners podcast: full of middle-class smugness
Guest Jacob Collier plugs his new album and tells underwhelming anecdotes