All Social media articles
-
Comment & OpinionWhy Doritos is dialling up the WTF with new festive flavour
Doritos’ new Gingerbread flavour has horrified shoppers – but it’s all part of a bold marketing strategy
-
NewsBosh launches vegan ready meals and pizzas into Tesco
The vegan cookery brand has sold over one million cookbooks
-
Comment & OpinionGoodbye Dubai? Why the pistachio chocolate trend is here to stay
The proliferation of Dubai-style innovation chocolate has served as a platform to introduce pistachio as a core flavour in confectionery
-
NewsAu Vodka rapped by ASA for 'marketing booze to under-18s'
A complainant challenged that two Facebook ads featured adults under the age of 25
-
Comment & OpinionBovaer backlash: revisiting Arla’s social media storm
Ultimately, the Bovaer saga is a cautionary tale for brands navigating today’s volatile information landscape
-
Category ReportThe viral scoop: Dairymen ice cream category report 2025
Creating online buzz is a key aim for smaller ice cream brands. But can clicks translate to long-term success?
-
Analysis & FeaturesInside Arla’s Bovaer crisis and its aftermath
Last year, Arla Foods found itself in a social media storm of misinformation over its trial of feed additive Bovaer. What has been the fallout?
-
NewsLindt Dubai-style chocolate bars reduced to clear in Tesco
Lindt recently expanded the range with white and dark chocolate variants
-
Analysis & FeaturesCooking shows are dead… long live cooking shows
As Britain’s appetite for TV cooking shows dwindles, what opportunities does the rise of online cooking content provide for brands and retailers?
-
Comment & OpinionServing face: how much of themselves should founders give?
Ellie Webb of Caleño Drinks on how much brand founders should share of themselves – and where to draw the line
-
Comment & OpinionCommunity, not campaigns: the new wave of fmcg social media
A brand that can spark a recipe hack, TikTok duets and dinner-table debates earns its place in culture, says Melissa Chapman, CEO, Jungle Creations
-
NewsCluck & collect: TikTok Shop to sell fresh Christmas turkeys
From 1 October, TikTok Shop will be taking pre-orders for Christmas turkeys via Newcastle’s The Fat Butcher
-
Comment & OpinionIs Raising Cane’s too late to win the UK chicken shop wars?
Raising Cane’s has seen huge success in the US with celebrity endorsements and millions of social media followers. But is it too late to the party in a crowded UK market?
-
NewsWH Smith ‘taking advantage of challenger brands’ with media support packages
Challenger brands say WH Smith is charging exorbitant sums despite poor implementation and compliance issues
-
Comment & OpinionBirthday cake sandwich? Viral UPFs distract from health concerns
Novelty products designed to create social media buzz can overshadow the bigger conversation about what is unhealthy for us, says Jack Scott, co-founder of Dash Water
-
NewsLindt launches limited-edition Shortbread Lindor truffles into Tesco
The treats are exclusive to the UK
-
Analysis & FeaturesA big fat mistake? The building backlash against seed oils
In the US, debate (and misinformation) about seed oils is leading brands to turn their backs. What are the arguments? And how will it affect the UK?
-
NewsCo-op and Waitrose add Dubai-style chocolate treats as viral trend continues
It comes after M&S recently installed dedicated ’nuts about pistachio’ displays
-
Promotional VideosHow the coffee category is delivering real growth opportunity for retailers
With tastes evolving and demand for café-style experiences at home on the rise, how can retailers and brands work together to keep coffee shoppers engaged and drive category growth?
-
NewsPlant-based rivals Grubby and Plants compete to revive Allplants
Allplants had amassed a loyal following when it dramatically collapsed in November last year