All Social media articles
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Promotional FeaturesRethinking influencer and social strategy under LHF restrictions
The HFSS online advertising ban and potential NPM updates are forcing food and drink brands to pivot from product-centric influencer content to values-led storytelling, with recent ASA rulings highlighting the urgent need for compliance.
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NewsAmazon Fresh advert banned for breaking HFSS junk food laws
Amazon is the latest grocery retailer to fall foul of the new HFSS advertising restrictions
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Comment & OpinionWhy Sainsbury’s is taking fibremaxxing to the masses
Sainsbury’s relatively simple packaging change could very easily go under the radar, but it’s also a significant move that has the potential to make a huge difference
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Category ReportWhy energy brands are innovating with extra benefits
Which functional benefits appeal most? And how is the wider market responding to demand for energy with added benefits?
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NewsRapid grocer Gopuff launches in-app AI with Elon Musk’s SpaceXAI
‘Today, we believe the greatest friction left in commerce is not delivery or instantaneous access to the essentials customers need. It’s the moment before: the thinking, the deciding, the remembering’
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NewsCointreau adds chilli-infused variant to tap demand for ‘spicy serves’
The NPD had been developed amid ‘accelerating demand for spicy serves’, said Cointreau
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Feature SynopsisFocus On Home Baking: 18 July
Time-poor shoppers are working smarter, not harder, when it comes to baking
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InterviewsHow Chaiiwala went from Delhi to drive-thru
What began with an old family chai recipe in a converted Leicester shopfront has grown into a 120-store brand now looking across the Atlantic
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Category ReportHow nutritious beans and pulses became trendy
It’s little wonder more and more health-conscious Brits are turning to beans and pulses as a source of both trendy nutrients
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NewsLipton to expand ‘social hub’ global content and creator network following pilot
The hubs, which ‘operate as an extension of the brand’s in-house team’, have already been rolled out across France, Turkey, Belgium, Spain, the Netherlands and Poland
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NewsSpudBros to expand viral jacket potato business across Scotland
The first location will open on Lothian Road in Edinburgh in July 2026
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NewsMcVitie’s stirs debate online with new Jaffa Cake and Digestives biscuit
The limited-edition biscuit has landed exclusively in Sainsbury’s
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Category ReportSuppliers target Gen Z with squeezy bottles
Young shoppers are squeezing and spritzing their oils from a host of alternative formats
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Feature SynopsisFocus On Sugar Confectionery: 4 July
Increasingly, confectionery is being aligned with wellbeing
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Comment & OpinionYouTuber Sandro Ford’s boozy diary is fun… and worrying
‘What I drink in a day’ documents the YouTuber’s punishing itinerary of alcohol consumption in various locations
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NewsAldi launches gut and brain health granolas to ‘rival M&S for 35% less’
Aldi has leapt on a #functionalfood trend on TikTok with the launch of two health-focused granolas
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Analysis & FeaturesHow Makan Malaysia’s founders are 'shouting about' the taste of home
The cooking sauce business is looking to bring Malaysian flavours to the masses via lines like its The Sambal and Rendang Sauce
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NewsFox’s taps matcha boom with limited-edition cream biscuit
The chocolate-covered biscuit features a shortcake base with a smooth matcha cream filling
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Feature SynopsisFocus On Cheese: 20 June
Innovation is ramping up in cheese with whipped feta dips and fruit layered cottage cheese pots hitting shelves
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NewsEG On The Move taps viral SpudBros brand for 30-site expansion
The companies have committed to launching the concept in 30 locations over the next three years, with 15 planned for 2026