All Social media articles
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Comment & OpinionHealth is wealth: have gut-friendly brands and functional foods finally gone mainstream?
With 700 challenger brands competing for attention, those offering functional benefits – particularly gut health – dominated the event as entrepreneurs raced to catch the eye of supermarket buyers and investors
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NewsLoyd Grossman unveils premium pasta sauces and on-pack promotion
Shoppers will be in with the chance of winning a trip to Italy
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NewsKnorr targets young home cooks with ‘easy’ cooking paste range
The ‘versatile’ pastes are promisted to deliver ‘a bold burst of flavour with minimal effort’
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NewsNaturelly halts jelly pouch production following distribution losses
‘We just no longer have the big volume customers for this product,’ said Naturelly
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Comment & OpinionEntertainment is key to modern brand building online
Not every brand may naturally align to entertainment but we can still craft campaigns that borrow from those formats, says Ben Shaw, CSO at MullenLowe
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NewsTonic Health rapped by ASA for ‘misleading’ ad and duplicate reviews
The supplements brand claimed its Rest & Recover effervescent was ‘the best sleep supplement on the market’
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WhitepapersWhat’s driving shopping decisions in 2025
UK shoppers are starting to feel cautiously optimistic. But that doesn’t mean they’re ready to go back to old habits. Download Dentsu’s latest report to discover the trends shaping retail and how brands can stay relevant, responsive and ready for growth.
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Comment & OpinionNo joke: time for fake marketing stunts to rest in peace
The ASA has said the “light-hearted April Fool’s joke” which said Lipton Ice Tea’s core peach variant was being discontinued was misleading. What now for hilarious marketing jokes?
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NewsLipton Ice Tea rapped over ‘misleading’ stunt pretending to axe Peach flavour
The watchdog ruled the prank was likely to dupe consumers
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NewsInfluencer Gemma Atkinson launches gem-based beauty crowdfunder
The brand has already sold £127k worth of stock during a three-week pre-order run in November 2024
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Comment & OpinionHyper-unreal AI food video trends tap into human brain’s dark side
Two foodie trends in AI-generated short-form content are emerging: cutting glass fruit and feeding food to itself
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Comment & OpinionThe Secrets of TikTok Shop: Untold points to an addictive shopping habit
Brands and retailers are clambering to be part of TikTok Shop. It’s little wonder
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NewsM&S koftas bamboozle disappointed shopper
Online commenters soon put the M&S shopper right, calling her a ‘silly goose’
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NewsDubai-style chocolate reduced to clear in Tesco due to system error
Godiva’s Pistachio & Kadayif bars were listed by Tesco earlier this month for a limited run
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NewsAldi unveils festival nail art featuring Nordpak and baked beans
The supermarket has partnered with nail artist and Instagram creator Sophie Parkinson to create a collection of intricate 3D manicures showcasing miniature versions of Aldi favourites
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Comment & OpinionClick, buy, cook: why brands can’t ignore social sales
Direct social purchasing was always going to be the next logical next step from online shopping, says Ian Colvin of Greenpark
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WhitepapersGeneration Flex: How Gen Z shoppers are redefining the grocery aisle
Generation Flex is rewriting the rules of the grocery aisle. From flexitarian habits to viral food trends, this 13- to 28-year-old cohort blends values with indulgence, reshaping how and why they shop, one basket at a time.
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Analysis & FeaturesExclusive data: GLP-1’s impact on UK food and drink consumption
So far, many food and drink businesses have been sceptical that weight-loss drugs will have any major impact on them. But new studies show the opposite is true
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Comment & OpinionJolly Rancher warning: why food safety should be a priority
Retailers hoping to cash in on the latest viral confectionery trends should take this week’s headlines about illegal candy imports as a warning
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NewsNestlé launches in-house AI service to ‘create high-quality product content at scale’
The fmcg giant has created “exact 3D virtual replicas of physical products” – called digital twins – which can be quickly adjusted or localised digitally