All Social media articles
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NewsOvernight oats startup Oat Cult makes ‘unmissable’ debut
Its single-serve sachets looked ‘like nothing else in the cereal aisle’, Oat Cult claimed
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InterviewsKris Boger on his mission to grow sales on TikTok
Kris Boger believes Lidl’s ‘insanely popular’ foray on to the TikTok Shop will be replicated far and wide. He’s here to help brands achieve lift-off
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NewsBestway partners with Socio Local to boost social media presence for retailers
The wholesale giant said stores could now “maintain a continuous online presence with minimal effort”
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Comment & OpinionWill bright blue Takis sell in a nation worried about UPF?
Takis’ latest NPD contains palm fat, maltodextrin and the controversial colouring Brilliant Blue FCF
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NewsThe Coconut Collab launches strawberry protein yoghurt
The new product has no added sugar and contains 9g of protein from almond and soy
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NewsKnorr skewers takeaways and delivery apps in new campaign
Billboards feature images of ‘half-assembled burgers, busted burritos, and pizza with no cheese’
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Comment & OpinionLidl’s TikTok Shop success is a bellwether for fmcg brands
TikTok Shop requires the perfect mix of creative, community and commerce, says Alex Walker, MD at Havas Market UK
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Comment & OpinionSocial media hacks are changing the face of home cooking
Cooking hacks on social platforms such as TikTok, Instagram and YouTube are fundamentally reshaping how people approach cooking and eating, says David Milner, executive chairman at Crosta Mollica
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NewsViral snacking brand Takis brings Blue Heat tortilla chips to the UK
Blue Heat is Takis’ second top-selling variant in the US
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Comment & OpinionBovaer uproar shows the perils of cutting-edge innovation
For hundreds of years, cultural scepticism of the unfamiliar has successfully infiltrated our groupthink, says Mario Creatura, director of public affairs at The MHP Group
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NewsCadbury and Mars Wrigley shrink chocolate packs amid cocoa inflation
Sharing pouches of Maltesers, Twirl Bites, Galaxy Minstrels and M&M’s have been replaced with lighter versions
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NewsMogu Mogu to add sugar-free duo in bid to expand ‘viral appeal’
Mogu Mogu’s drinks contain jelly-like pieces of chewable fermented coconut called nata de coco
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Analysis & FeaturesFood waste apps say sharing is caring… but do they work?
Apps have helped slash the amount of food surplus going to waste. But do they really offer a ‘win-win-win’, or are they just shifting the problem to consumers?
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Comment & OpinionHeinz is taking a gamble with its Dreamz recipe campaign. Or is it?
Don’t be surprised if Heinz goes for a Beanz flavour that is a talking point rather than a crowd pleaser
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NewsLidl’s TikTok Shop launch sells out in 18 minutes
The discounter went live on TikTok Shop with a limited run of 3,000 bundles of high-protein products at about 10am today
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Comment & OpinionIs Air Up’s ‘scented’ flavoured water bottle genius or gimmick?
Air Up has a steep price point, but promises to revolutionise the way we drink water
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NewsViral ‘scent-based’ refillable water bottle Air Up to make UK supermarket bow
Users inhale scent through specially designed pods as they sip
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Analysis & FeaturesHow fmcg’s power couples disrupt business and hold down relationships
Launching a business together can put a strain on relationships – but these happy Valentine’s couples are living and working together to great effect
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NewsMedia Bites 14 February: Unilever, Valentine’s Day, American candy
Unilever’s plans to separate its ice cream division were covered widely by the papers this morning
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NewsStartup Well & Truly ‘flattered’ by Cadbury copycat campaign
‘We’re honoured that Cadbury loved our creative idea so much,’ said Well & Truly founder Sara Trechman