All Social media articles
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Comment & OpinionInsta sandwich stunts provide history lessons and monstrosities
Some creations border on criminal, quite frankly
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News‘Fill your boots…TikTok is paying’: How TikTok Shop is co-funding brand discounts to woo users
Huge discounts are becoming ‘more frequent in the UK as TikTok Shop aggressively accelerates adoption’. say experts
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NewsLittle Moons TikTok fans face off to decide next mochi flavour
The winning Little Moons variant will launch via Gopuff in April
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NewsRTD challenger Arrowtown calls out AI copycat posts from rival
Arrowtown shared screenshots of a professional shoot it commissioned to support a rebrand in 2024, alongside near-identical imagery featuring Gullies products
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NewsBaby formula availability in recovery following recalls
Frustrated parents used X last week to complain they were struggling to find their preferred formula
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NewsMrBeast launches beef jerky into mults through Jack Link’s tie-up
The snacks feature ‘instantly recognisable’ MrBeast branding
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Comment & OpinionEditor’s Picks: EPR, Co-op chaos and Valentine’s Day
They say breaking up is hard to do, and it seems that love is in the air over at Kraft Heinz as well, as the fmcg giant made the decision to call off its break-up in a pre-Valentine’s Day update.
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Comment & OpinionFantasy food hook-ups: grocery’s ultimate Valentine’s Day duos
Strap yourself in for The Grocer’s ultimate fantasy food collaborations – the kind that could be genius, could be awful, but would definitely get people talking
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Analysis & FeaturesHow co-branding became grocery’s ultimate marketing strategy
Once reserved for occasional promotions, co-branding has become a core strategy for grocery brands seeking to refresh mature categories
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NewsM&S issues update to all stores on food waste after exposé
The retailer is among a number of major grocers whose store bins have been filmed in recent weeks by the Instagram and TikTok account Food_waste_inspector_
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NewsFilippo Berio pours olive oils into ‘modern’ squeezy bottles
Extra Virgin Olive Oil, Classico and Chilli are available in the new format
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Comment & OpinionTikTok’s ‘Japanese cheesecake’ trend is a missed opportunity
‘Japanese cheesecake’ has been a smash on TikTok – but you wouldn’t know it from the response of most brands and retailers
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News‘Japanese cheesecake’ trend leads to 30% uptick in Biscoff sales
Foodies across the globe are combining biscuits with yoghurt to make a simple dessert
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NewsTikTok Shop doles out £750k in support to challenger brands
A vertical farm-sourced sauce brand, mineral water brand and family-run fruit snack farm have been named as winners
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Analysis & FeaturesCaffeine pouches: health hazard or next big energy trend?
Fuelled by social media sales, caffeine pouches are growing fast. Are they the next big energy trend or a health risk?
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NewsSteven Bartlett pulls Scottish bakery back from brink after scam
Steven Bartlett is among those helping The Rebel Baker recover from £8,000 scam
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Analysis & FeaturesWhy are supermarket bins ending up full of in-date edible food?
A TikTok activist is embarrassing supermarkets with videos of store bins filled with in-date food. What’s going on, and what needs to change?
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Category ReportThe new roll models: trends in household paper products 2026
Eco loo rolls are flying in the supers as big brands’ sales go down the pan. Who are these challengers and how are they different?
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Comment & OpinionSocial media marketing in the age of digital detoxing
Attention is still key on social media but it is being given more selectively, says Yalin Kaya, strategist at Brandwidth
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Promotional FeaturesLHF and the future of food advertising
Discover how to spark creativity and stay compliant with a new guide on understanding how LHF regs could shape your ad strategy.