All Social media articles
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NewsMagnum’s ice cream croissant hack goes viral
Created by the ice cream brand in 2023, the viral Magnum croissant trend surged in popularity during July and August
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ProfilesMy food & drink job: Cait McNamara, social & community manager, Piccolo
‘Every experience teaches you something, even if it doesn’t feel like it at the time’
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Analysis & FeaturesBrand collaborations: what does a good tie-up look like?
With collabs ever more frequent, brands hoping to replicate recent successes must beware the pitfalls
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NewsStarbucks sells over 100 Unicorn Frappuccinos a minute in UK debut
The beverage was available for just three days from 15 August to 17 August
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Comment & OpinionAu Vodka sale is a British success story that deserves toasting
To the two lads from Swansea for whom the sky was the limit, Au Vodka’s sale must feel like a dream come true
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NewsJJ Foodservice launches on TikTok Shop
JJ has launched with a small range of products available to households in areas within its UK delivery network
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NewsActivists tell Nando’s to release chicken supply chain audit
In a social media video released on Monday, River Action UK asked Nando’s to provide the details, which it allegedly promised to disclose ‘over a year ago’
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NewsKFC and La Vieille Ferme to open London wine bar pop-up
The wine bar will serve La Vieille Ferme’s most popular wines alongside KFC chicken
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Comment & OpinionFrom TikTok to takeaway: why KFC and Doritos are loading up the bag
KFC and Doritos are taking the viral social media ‘bring your own bag’ trend from TikTok to 27 European markets
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NewsLittle Moons teams up with Candy Kittens on Sour Watermelon mochi
Sour Watermelon mochi sorbet bites has launched exclusively on Ocado
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InterviewsHamza Hussain: the UK’s youngest supermarket MD
Abu Bakr’s Hamza Hussain is the 23-year-old supermarket MD with plans to take on the big four and create the ‘Asian Asda’
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Analysis & FeaturesHow supermarket openings are becoming ‘brand moments’
Grocery store openings used to be a quiet affair. Today, supermarkets and convenience retailers alike are using them as an opportunity to create theatre and bring together local communities
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NewsPepto-Bismol sales quadruple following ‘diarrhoea’ TV advert
Pack sales of the gastrointestinal relief brand soared by 301.1% to 2.8 million
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Feature SynopsisFocus On Pasta & Pasta Sauces: 3 October
Social media trends have played a major role in our pasta-eating habits over recent years
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Comment & OpinionFrom social media to sports stars: why Brits can’t get enough of pickles
Whether it’s relieving muscle cramps or aiding digestion, health claims – and celebs from Dua Lipa to Kieran Trippier – are helping prolong the pickle boom
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Comment & OpinionPackaging is the media budget brands forgot they had
With an under-16s ad ban starting to take shape, the desire brands used to buy on a social media feed now has to be earned on shelf, says Equator’s Howard Wright
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Feature SynopsisFocus On Petcare: 19 September
Shoppers are using social media to find product recommendations for their pets
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NewsGerman Doner Kebab partners with Sides to launch London Jerk menu
The collaboration will see Sides’ London Jerk sauce – a mix of chipotle, habanero and bird’s eye chilli – incorporated into a range of GDK dishes
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NewsAldi wins World Cup battle for social media attention
Aldi won 34% of ‘share of creator voice’ around the World Cup, compared with runner-up eBay’s 31%, according to research
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NewsM&S and Boots sign up for YouTube’s UK creator affiliate shopping programme
According to YouTube, when creators tag products directly in their videos, it can lead to up to 50% more clicks than links in the video description alone