All Social media articles
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Comment & OpinionHow social media is helping pickle juice mania go mainstream
Pickle products are in high demand, with the first pickle juice drink set to hit UK supermarket shelves next month
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NewsOat Cult raises £220k for live culture-packed overnight oats
Probiotic breakfast brand Oat Cult has raised £220k to scale its online business
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Comment & OpinionBuzzBallz hype hides importance of RTDs to booze category
BuzzBallz success is exceptional but there are lessons to be learned for all in the alcoholic drinks category
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Analysis & FeaturesHow will brands reach kids after the social media ban?
Soon the route to under-16s via social media will be closed. Food & drink brands will need to adapt – and return to the real world
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NewsM&S brings back viral Strawberry & Creme Sandwich
The sandwich went viral on social media last year and raised questions about tax
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Category ReportShoppers embrace new formats and flavours in cheese
An explosion of flavour and format innovations can currently be found not in the confectionery aisle but in the cheese fixture
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NewsHeinz taps viral recipe trend with Marry Me pasta sauce
The viral ‘Marry Me’ recipe trend has amassed more than 400 million views on TikTok
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WhitepapersThe future of retail isn’t online or offline. It’s both
The online versus in-store debate is over. UK consumers now move seamlessly between channels, with 80% discovering products online and 83% in-store, while one in five already use AI tools for product recommendations.
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Feature SynopsisFocus On Breakfast & Brunch: 1 August
Retailers are giving their breakfast ranges a healthy revamp
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NewsCampaigners call on Sainsbury’s to ban herbicide paraquat from supply chain
Pesticide Action Network UK launched a social media campaign against the supermarket yesterday (17 June)
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Comment & OpinionMarketing Business Lunch: trends, threats and the big debate
Dan Holt opened The Grocer’s Marketing Business Lunch with a stark stat: 80% of brands in the UK could disappear and people would not care
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NewsKFC unveils biggest boneless menu expansion with Tenders & Dips range
The range pairs KFC’s Original Recipe Chicken Tenders with nine new dipping sauces
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News‘Instagrammable’ sushi sales booming in UK, Seafish research reveals
According to the organisation’s Sushi in Multiple Retail 2026 report, sushi sales surged 13.6% in value and 2.9% in volume in the year to May, with sales worth £228m and 11,280 tonnes shifted
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Promotional FeaturesRethinking influencer and social strategy under LHF restrictions
The HFSS online advertising ban and potential NPM updates are forcing food and drink brands to pivot from product-centric influencer content to values-led storytelling, with recent ASA rulings highlighting the urgent need for compliance.
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NewsAmazon Fresh advert banned for breaking HFSS junk food laws
Amazon is the latest grocery retailer to fall foul of the new HFSS advertising restrictions
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Comment & OpinionWhy Sainsbury’s is taking fibremaxxing to the masses
Sainsbury’s relatively simple packaging change could very easily go under the radar, but it’s also a significant move that has the potential to make a huge difference
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Category ReportWhy energy brands are innovating with extra benefits
Which functional benefits appeal most? And how is the wider market responding to demand for energy with added benefits?
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NewsRapid grocer Gopuff launches in-app AI with Elon Musk’s SpaceXAI
‘Today, we believe the greatest friction left in commerce is not delivery or instantaneous access to the essentials customers need. It’s the moment before: the thinking, the deciding, the remembering’
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NewsCointreau adds chilli-infused variant to tap demand for ‘spicy serves’
The NPD had been developed amid ‘accelerating demand for spicy serves’, said Cointreau
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Feature SynopsisFocus On Home Baking: 18 July
Time-poor shoppers are working smarter, not harder, when it comes to baking