All Social media articles
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NewsUnilever axes Marmite peanut butter to focus on ‘new innovations’
The spread made its supermarket debut in 2019 to much fanfare
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NewsKeyStore gains over 56,000 likes on TikTok since first posting in June
Its content includes interviews with retailers, NPD tasting with shoppers, and showcasing new services and offers such as bakery counters and food to go
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ProfilesMy organic food job: Harry Gerrard-Stevenson, social media manager, Mr Organic
For Organic September, social media manager Harry discusses how Mr Organic shares his values and vision on how to balance consumerism and the environment
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Comment & OpinionHumour is back in advertising. Here’s how to use it properly
About 90% of consumers are more likely to remember a funny ad, says David Wigglesworth, executive creative director at Grey London
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WebinarsStand out, boost sales: How to smash it at social commerce
Register now for our upcoming webinar as industry experts reveal how to make the most of the growing potential of social commerce.
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Comment & OpinionChefs don’t like Heinz’s carbonara… but shoppers will
Heinz is targeting younger, time-poor shoppers, who have already snapped up the cans DTC
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NewsHeinz launches ‘fail-proof’ carbonara in a can for Gen Z shoppers
It joins a raft of NPD by Heinz over recent months aimed squarely at younger shoppers
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Comment & OpinionTikTok cucumber trend comes too late for UK growers
Logan Moffitt has taken the internet by storm with his cucumber salads videos racking up over 30 million views
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NewsTesco caught up in ‘pervert manager’ TikTok scam
The scam involves a series of TikTok posts made up of images of an individual in the supermarket’s staff uniform with text saying they had been fired from the company ‘because I rejected my pervert manager’
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Comment & OpinionRace riots could expedite reform of workplace harassment laws
Labour has big plans for employment rights and the recent riots will expedite the process, says Peter Forshaw, partner and personal injury lawyer at Weightmans
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Analysis & FeaturesWhat ‘ludicrous’ X lawsuit means for fmcg advertisers
X is suing brands for not advertising, as its audience diminishes
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Category ReportSupplement trends 2024: New formats help medicine go down
Powders and gummies are taking supplements by storm. What health needs are they tapping?
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Analysis & FeaturesHow has Iceland driven growth and can it keep going?
Richard Walker is in a triumphant mood as sales rise thanks to price freezes, partnerships and NPD. Can Iceland maintain the momentum?
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NewsNivea launches TikTok Shop to tap younger demographic
Nivea launched its TikTok Shop with an influencer hosted live stream, which focused on its men and women’s skincare range
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Category ReportHalloween trends 2024: How retailers can strike sales gold
Halloween is increasingly proving a goldmine – but can sales continue to grow? And what tactics are the retailers using?
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Comment & OpinionFever-Tree backlash shows the damaging nature of trial by social media
Fever-Tree is the latest brand to get caught in a social media storm that has blown out of all proportion
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NewsSimmer rapped by ASA for Dragons’ Den April Fool’s ‘spoof’
The watchdog considered whether two social media posts, which saw Simmer’s founders edited into a TV episode, were misleading
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NewsFaith in Nature revives fragrance-free range for allergy sufferers
The personal care brand u-turned on its decision to discontinue the products after severe allergy sufferers took to social media to complain about the move
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Comment & OpinionHow sizzling and slurping are dividing food marketing
Hands up. Who likes the sound of others chewing? Food ads can’t escape the trend
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NewsHeinz adds trio of pasta sauces inspired by TikTok trends
‘Introducing new recipes is one of the ways we’re continuing to disrupt and drive excitement’