All Social media articles
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NewsAldi wins World Cup battle for social media attention
Aldi won 34% of ‘share of creator voice’ around the World Cup, compared with runner-up eBay’s 31%, according to research
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NewsM&S and Boots sign up for YouTube’s UK creator affiliate shopping programme
According to YouTube, when creators tag products directly in their videos, it can lead to up to 50% more clicks than links in the video description alone
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NewsStarbucks brings viral Unicorn Frappuccino to UK for first time
The beverage will be availale for just three days in August
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Category ReportHow shoppers are saving time with home baking hacks
Baking is becoming ‘more about creativity and personalisation than skill’. What does this mean for the £1.1bn home baking category?
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NewsIceland Foods claims ‘astonishing’ legal spat with FA over ‘England’ rebrand
Lawyers for the football association have demanded that Iceland remove England branding from its stores and social media, in a move Iceland has labelled as ‘absurd’
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Comment & OpinionDubai chocolate, murky supply chains and the trouble with going viral
There’s arguably never been a viral food trend like Dubai chocolate. But in the race to fill their boots, could some chocolatiers have made an almost fatal mistake?
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Comment & OpinionInstagram hype won't save a product that tastes bad
Food has become a status symbol, but hype without substance won’t earn a second purchase, says Anastasia Katie Terzeon, managing partner at St Luke’s
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ProfilesRodd’s founder Will Lenney on YouTube, Lewis Hamilton and mini-golf
‘We’ve been figuring out the retail world as we go, learning loads, and having a good laugh along the way’
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Comment & OpinionHow social media is helping pickle juice mania go mainstream
Pickle products are in high demand, with the first pickle juice drink set to hit UK supermarket shelves next month
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NewsOat Cult raises £220k for live culture-packed overnight oats
Probiotic breakfast brand Oat Cult has raised £220k to scale its online business
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Comment & OpinionBuzzBallz hype hides importance of RTDs to booze category
BuzzBallz success is exceptional but there are lessons to be learned for all in the alcoholic drinks category
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Analysis & FeaturesHow will brands reach kids after the social media ban?
Soon the route to under-16s via social media will be closed. Food & drink brands will need to adapt – and return to the real world
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NewsM&S brings back viral Strawberry & Creme Sandwich
The sandwich went viral on social media last year and raised questions about tax
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Category ReportShoppers embrace new formats and flavours in cheese
An explosion of flavour and format innovations can currently be found not in the confectionery aisle but in the cheese fixture
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NewsHeinz taps viral recipe trend with Marry Me pasta sauce
The viral ‘Marry Me’ recipe trend has amassed more than 400 million views on TikTok
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WhitepapersThe future of retail isn’t online or offline. It’s both
The online versus in-store debate is over. UK consumers now move seamlessly between channels, with 80% discovering products online and 83% in-store, while one in five already use AI tools for product recommendations.
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Feature SynopsisFocus On Breakfast & Brunch: 1 August
Retailers are giving their breakfast ranges a healthy revamp
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NewsCampaigners call on Sainsbury’s to ban herbicide paraquat from supply chain
Pesticide Action Network UK launched a social media campaign against the supermarket yesterday (17 June)
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Comment & OpinionMarketing Business Lunch: trends, threats and the big debate
Dan Holt opened The Grocer’s Marketing Business Lunch with a stark stat: 80% of brands in the UK could disappear and people would not care
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NewsKFC unveils biggest boneless menu expansion with Tenders & Dips range
The range pairs KFC’s Original Recipe Chicken Tenders with nine new dipping sauces