All Social media articles
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NewsMash Direct back in the black after ‘reset with purpose’
Mash Direct grew sales to just under £24m in the 10-month period to 31 December 2024, according to its latest accounts
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Comment & OpinionCan brands make fibre as cool as protein?
People get enough protein, meaning high-fibre claims have greater commercial potential, says Jonny Forsyth, senior director of Mintel Food & Drink Research
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Comment & OpinionTikTok needs to start acting like the food retailer it now is
TikTok claims it has ‘policies and processes’ and ‘strict measures’ to ensure the safety of food sold on TikTok Shop. But it’s evidently not enough
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NewsTikTok Shop allergen scandal proves ‘urgent need to future-proof’ food safety system
The Chartered Institute of Environmental Health is calling on government to update the UK’s food safety and integrity framework
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NewsFood being sold on TikTok Shop without allergen warnings
The social media and e-commerce platform has been dubbed ‘the wild west of food labelling’
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Promotional FeaturesHow can soft drinks win back Gen Z?
Young consumers are demanding far more from the fizzy drinks category than a sugary pick-me-up. How can brands rise to the occasion?
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Comment & OpinionWhat the M&S cyberattack tells us about modern crisis comms
In an era where engagement, not accuracy, determines reach, crisis comms cannot be confined to corporate statements and press releases, says Scott Sadeghian-Tehrani, media strategy director at 26PMX
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NewsDentsu adds eye-tracking insights to retail media planning tools
The move marks ‘a pivotal shift in how brands engage with consumers’ Dentsu said
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NewsMcVitie’s Jaffa Cakes taps ‘swicy’ trend with Hot Honey flavour
Owner Pladis has looked to the hot honey craze for its latest flavour inspiration
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NewsAir Up rapped over sweary ad that ‘trivialised recreational drug use’
The ASA concluded the ad was irresponsible and likely to cause serious and widespread offence
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NewsTesco’s self-checkout ‘VAR’ trial mocked by shoppers
Tesco’s tech uses cameras focused on the shopper and the self-checkout from above
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Comment & OpinionWhat’s the deal with Subway’s jacket potato trial?
The classic jacket potato is a staple of classic British café culture. And as of this week, it’ll be a staple on the extended menu of US sandwich chain Subway too
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NewsHeinz adds Little Beanz with ‘hidden veggies’ for toddlers
Suitable for 18 months and up, Little Beanz feature mashed and whole haricot beans
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NewsWhy Zoe should be happy to live and die by the UPF sword
Zoe has bristled at the ASA’s ruling over its ad – but it has also pushed the ‘UPFs = bad’ message to its customer base
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Comment & OpinionWhat brands get wrong about social commerce
Social commerce is not a shiny new toy – it’s a serious growth channel with extensive opportunities for fmcg, says Emma Wills, group account director at Seen Connects
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NewsLidl marks being bakery market leader by giving away 500 ‘gold bakery cards’
The cards will entitle winners to a free bakery product every day for a year
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Comment & OpinionJoe Swash investigates ‘British tapas’ in inane Meal Deals: Behind the Bargain
Channel 4’s meal deal documentary is packed with unsurprising stats and tedious TikTokers
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NewsAsda Rewards: shoppers bemoan ‘all but dead’ loyalty scheme
‘Unlike our competitors, Asda doesn’t believe in two-tier pricing,’ the supermarket said
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Comment & OpinionShades, Sheeran and MrBeast: the post-Prime celebrity NPD landscape
Recent NPD launches backed by the likes of Ed Sheeran, Niko Omiliana and MrBeast will look upon Prime’s rise and fall as a cautionary tale
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NewsBacardí brings back Breezer in response to ‘strong demand’
Breezer bottles in Zesty Orange, Zingy Lime and Crisp Watermelon are to launch across the on and off-trade from June