All Social media articles
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Comment & OpinionNetflix has put microplastics on the health agenda. Are food brands ready?
The arrival of The Plastic Detox documentary on Netflix has been hailed as a potential game-changer in the public’s views on plastic, says Harvey Choat, MD at Nexus PR
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Comment & OpinionFrom principle to practice: how we’re enforcing the new ‘less healthy’ ad rules
The ASA has published its first four rulings under the new HFSS ad restrictions, giving food brands the first look at how real ads are being assessed, says CEO Guy Parker
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Comment & OpinionBrands keep following trends. It’s time to lead them instead
From pumpkin spice to salted caramel and sriracha the pattern is the same: brands arrive late and end up just adding noise, says Simon Massey, co-founder at Neverland
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Feature SynopsisFocus On Oils: 23 May
Volume sales of edible oils finally began to recover last year after poor olive harvests triggered record-breaking inflation in 2024.
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Comment & OpinionFrom matcha green to ube purple: using colour to drive trends
Colour can be used not just to catch the eye but to tell a story and evoke emotion, says Regina Maiseviciute Haydon, associate principal at Mintel Food & Drink
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NewsBakeAway debuts ready-to-bake cookie dough brand
BakeAway launches a ready-to-bake cookie dough brand to meet growing demand for “straightforward home baking”
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NewsTesco Media launches video ads on website and app
It’s the first time video ads have been made available to brands to run on Tesco.com or the Tesco app
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Category ReportAsian beauty’s influence grows as men ‘catching up’ on skincare spending
Boots sells a Korean skincare product every 30 seconds
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Category ReportHow budget beauty brands are winning share
Savvy shoppers are no longer ashamed to buy budget items
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NewsDrinks brands pull sponsorship of Wireless Festival over Kanye West booking
It follows a series of antisemitic remarks made by West in recent years
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Analysis & FeaturesWill AI shopping kill the supermarket website?
AI chatbots are muscling into e-commerce with product recommendations and even purchase features. Can supermarket websites survive?
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Analysis & FeaturesFood and drink’s most outrageous japes for April Fools’ Day 2026
As in the wider market, this April Fools’ Day reveals a plethora of co-branding tie-ups
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Comment & OpinionEgg crisps and matcha chocolate: six trends from Alimentaria 2026
This year’s event attracted 3,300 exhibitors from 70 different countries
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NewsWhite Claw drops ‘student wavemakers’ campaign after drawing ASA ire
The offending content comprised a trio of posts that appeared in a ‘highlight’ section of the White Claw UK Instagram page under the label ‘wavemakers’
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NewsShades by Niko confectionery brand tops 2026 NIQ Million Club cohort
Shades is backed by Candy Kittens co-founders’ investment fund Tuckshop London
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NewsSV Wholesale brings viral ‘chocolate chicken’ imitation food concept to UK
Cluck-o-Late is Belgian chocolate shaped like a chicken drumstick, covered in crumbled caramel biscuit and filled with vanilla cream
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Analysis & FeaturesWhy China is the new US for British exports
With Trump’s America increasingly unstable, China is emerging as a major export opportunity for British food and drink brands. How can they make it work?
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Comment & OpinionFood Lovers Uncut: Waitrose web series gets off to a wobbly start
Will Hughes – aka What Willy Cook – rummages through the fridge of impassive Sex Education star Connor Swindells
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Comment & OpinionCleaning as content: why homecare is the new self-care
The shift from cleaning as functional to emotional, sensorial and personal is opening up a new growth space for homecare, says Andrew Wardlaw, chief ideas officer at MMR Research