All Social media articles
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Analysis & FeaturesHow dairy brands are winning on social media
Social media continues to evolve, making true engagement tricky. Dairy brands are using canny partnerships and authentic content to stand out
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Category ReportIt’s all Greek: the natural yoghurt that’s booming
Whether it’s whipped into marinades, frozen into ‘bark’ or eaten by gym-goers as an alternative to ultra-processed protein snacks, yoghurt is having a moment
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Analysis & FeaturesThe retailers putting artisanal cheese in the picture
Cheesemongers are encouraging consumers to look beyond cheddar by fostering close relationships and offering unique experiences
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Analysis & FeaturesThe UK food & drink brands looking to crack America
The US has a reputation as a graveyard for UK brands. What can we learn from the success stories?
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Comment & OpinionWhy Trip is betting big on the Kendall Jenner effect
With 277 million Instagram followers and genuine skin in the game, could Kendall Jenner be the catalyst that takes Trip from UK success story to global drinks powerhouse?
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NewsInfluencer food brand sycophants turn off audiences, research finds
Excessively recommending a food product was found to reduce organic social media view rates significantly
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Analysis & FeaturesThe growing concern over GLP-1 marketing to new mums
Online mumfluencers are dropping heavy hints about ‘medically supported weight loss’ – but doctors warn some adverts are ‘irresponsible’
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NewsTHG Ingenuity names new CEO
The new CEO will commence in the role this December, to lead the company through ‘its next phase of growth as a proprietary commerce operating system’ after its demerger from THG last year
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Analysis & FeaturesRice rice baby: how retail can cash in on the world food boom
Volume sales of rice – the world’s most widely consumed grain – are surging as Brits travel increasingly far and wide on their culinary adventures. So what’s cooking? And what’ll be the next big thing? We’ve polled 1,000 shoppers to find out this and much more…
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NewsKitchen assistant app Remy introduces social media recipe extract-and-shop tool
It’s been launched in response to the fact that “the way households find recipe inspiration has fundamentally changed”, the company said
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NewsMagnum’s ice cream croissant hack goes viral
Created by the ice cream brand in 2023, the viral Magnum croissant trend surged in popularity during July and August
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ProfilesMy food & drink job: Cait McNamara, social & community manager, Piccolo
‘Every experience teaches you something, even if it doesn’t feel like it at the time’
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Analysis & FeaturesBrand collaborations: what does a good tie-up look like?
With collabs ever more frequent, brands hoping to replicate recent successes must beware the pitfalls
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NewsStarbucks sells over 100 Unicorn Frappuccinos a minute in UK debut
The beverage was available for just three days from 15 August to 17 August
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Comment & OpinionAu Vodka sale is a British success story that deserves toasting
To the two lads from Swansea for whom the sky was the limit, Au Vodka’s sale must feel like a dream come true
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NewsJJ Foodservice launches on TikTok Shop
JJ has launched with a small range of products available to households in areas within its UK delivery network
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NewsActivists tell Nando’s to release chicken supply chain audit
In a social media video released on Monday, River Action UK asked Nando’s to provide the details, which it allegedly promised to disclose ‘over a year ago’
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NewsKFC and La Vieille Ferme to open London wine bar pop-up
The wine bar will serve La Vieille Ferme’s most popular wines alongside KFC chicken
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Comment & OpinionFrom TikTok to takeaway: why KFC and Doritos are loading up the bag
KFC and Doritos are taking the viral social media ‘bring your own bag’ trend from TikTok to 27 European markets
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NewsLittle Moons teams up with Candy Kittens on Sour Watermelon mochi
Sour Watermelon mochi sorbet bites has launched exclusively on Ocado