All Social Media articles
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Comment & OpinionLove Island’s tiramisu moment shows its influence extends beyond fashion
After Davide Sanclimenti whipped up a tiramisu for his amour, supermarket sales of the dessert increased by 11.4%
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News
Forest Feast claims category first with Peanut Butter & Milk Chocolate Dates
The innovation was developed after similar recipes proved popular on Instagram and TikTok
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Comment & Opinion
How TikTok Shop could kickstart a live shopping boom for UK food brands
TikTok is already proving its influence over buying habits. Can brands capitalise on that via its dedicated shopping arm?
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News
Pilgrims Choice launches £2m campaign focused on taste
The campaign will feature five creative executions for its cheddar to demonstrate its taste, aimed at ‘foodie’ consumers
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News
Deliveroo launches advertising platform pitched at fmcg brands
Advertising space will also be available on Deliveroo’s order tracking page
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Video
Watch: Little Moons founders on their TikTok rise and running a business as siblings
Howard and Viven Wong picked up two awards at The Grocer Gold Awards 2022, for Brand of the Year and Entrepreneur of the Year
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News
Alpro launches campaign for new oat-based ‘close match to dairy milk’ range
The ‘M*lk Believe’ campaign is designed to challenge perceptions around the taste of plant-based milks
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News
Danone launches £1m campaign for low-fat Light & Free yoghurt
The yoghurt will be the centre of a campaign with a ‘down to earth and playful tone’
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Analysis & Features
Live shopping, a Norwegian Ocado and the M&S ‘bullseye’: five key moments from Shoptalk Europe
While TikTok sees the UK live shopping market reaching $7.4bn, M&S unveiled its plans to personalise five billion customer interactions
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News
UK & Ireland Mushrooms Producers launch ‘magic’ major marketing campaign
The ’There’s more magic with mushrooms’ campaign will launch on 11 June
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News
McCain announces RuPaul’s Drag Race star Baga Chipz as new creative director
The self-proclaimed Queen of Chips will oversee all creative outputs of the McCain business, starting with midweek meals
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News
Peter Andre partners with Beyond Meat to share advice on plant-based BBQs
The campaign will feature Peter Andre and a team of experts giving top tips on how to make the most of the Beyond Meat plant-based range
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News
McVitie’s unveils limited-edition white chocolate Jaffa Cakes
Fans of the brand must ‘tag the person they’d most like to share a pack of McVitie’s White Chocolate Jaffa Cakes with’ to be in with the chance of winning one
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News
YouTube stars Sorted Food launch money-saving recipe app Sidekick
The app publishes a choice of ‘recipe packs’ each week, each containing recipes and a shopping list designed to leave no fresh produce unused
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News
Chris Tyas and TikTok to speak at The Grocer’s HFSS conference
TikTok, Unilever, NielsenIQ, Kantar Worldpanel and HIM among latest companies speaking at The Grocer’s HFSS clampdown conference
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Analysis & Features
Budget food bloggers to watch as inflation bites in 2022
As inflation hits and supermarket prices climb, there’s a growing appetite for budget food blogs. But increasingly the content is more short-form and picture or video-led as platforms like Instagram Reels and TikTok boom
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News
‘Overnight Weetabix’ goes viral with 20.5 million TikTok views
A legion of TikTok users have taken to sharing videos of themselves making and eating an ‘overnight’ serving of the cereal
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News
M&S and TikTok partner on Christmas song to raise money for charity
The song celebrating M&S Christmas food products was filmed in the Romford store
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Comment & Opinion
Lush’s social media ban is cutting off its nose to spite Zuckerberg
Lush’s no-social media stance is admirable – and might save it some cash. It’s going to need some from the big guns to get Zuckerberg’s attention
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News
Oggs scores Tesco listing for Bites duo after Instagram stunt
The brand said Tesco was ‘playing hard to get’ and asked its fans to help it get the retailer’s attention
