All Social media articles
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NewsAsda adds flavoured cheese duo in response to TikTok trend
Limited-edition British Cheddar with Sweet Roast Garlic and Yorkshire Wensleydale with Mango & Ginger aim to meet consumer demand for premium tastes
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NewsPost Office: postmasters boost footfall with TikTok content
The Post Office trialled a social media training day in March at TikTok’s HQ in Farringdon, London, which involved 15 postmasters
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InterviewsHow Joanna Allen got freefalling Little Moons back in control
After a tumultuous year, Joanna Allen is rebuilding Little Moons one ‘quick win’ at a time
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Comment & OpinionTesco’s Birthday Cake sandwich: harmless fun or public health fiasco?
Tesco’s Birthday Cake sandwich has raised comments over its nutritional value. But it’s only around for four weeks
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NewsSocial media fame seekers pose as supermarket staff in shocking online trend
Videos posted to TikTok and Instagram show ‘pranksters’ wearing staff uniforms and pretending to work in stores
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NewsLotus Bakeries takes legal action against cereal startup Holie’s
The Belgian snacking giant accused Holie’s of engaging in misleading comparative advertising
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NewsThe Curators and Tajín launch chilli & lime pork puffs
The limited-edition snacks have launched via The Curators’ webstore
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Analysis & FeaturesHas M&S or Co-op done a better job in evolving cybercomms?
In the wake of major cyberattacks, how have M&S and Co-op handled their crisis comms, and how have approaches evolved?
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Comment & OpinionSip, share, repeat: drinks brands market feelings, not flavours
A sense of identity is what sells drinks in today’s scrolling economy, says Karl Gilbert, creative head at BBD Perfect Storm
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Comment & OpinionHealth is wealth: have gut-friendly brands and functional foods finally gone mainstream?
With 700 challenger brands competing for attention, those offering functional benefits – particularly gut health – dominated the event as entrepreneurs raced to catch the eye of supermarket buyers and investors
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NewsLoyd Grossman unveils premium pasta sauces and on-pack promotion
Shoppers will be in with the chance of winning a trip to Italy
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NewsKnorr targets young home cooks with ‘easy’ cooking paste range
The ‘versatile’ pastes are promisted to deliver ‘a bold burst of flavour with minimal effort’
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NewsNaturelly halts jelly pouch production following distribution losses
‘We just no longer have the big volume customers for this product,’ said Naturelly
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Comment & OpinionEntertainment is key to modern brand building online
Not every brand may naturally align to entertainment but we can still craft campaigns that borrow from those formats, says Ben Shaw, CSO at MullenLowe
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NewsTonic Health rapped by ASA for ‘misleading’ ad and duplicate reviews
The supplements brand claimed its Rest & Recover effervescent was ‘the best sleep supplement on the market’
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WhitepapersWhat’s driving shopping decisions in 2025
UK shoppers are starting to feel cautiously optimistic. But that doesn’t mean they’re ready to go back to old habits. Download Dentsu’s latest report to discover the trends shaping retail and how brands can stay relevant, responsive and ready for growth.
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Comment & OpinionNo joke: time for fake marketing stunts to rest in peace
The ASA has said the “light-hearted April Fool’s joke” which said Lipton Ice Tea’s core peach variant was being discontinued was misleading. What now for hilarious marketing jokes?
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NewsLipton Ice Tea rapped over ‘misleading’ stunt pretending to axe Peach flavour
The watchdog ruled the prank was likely to dupe consumers
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NewsInfluencer Gemma Atkinson launches gem-based beauty crowdfunder
The brand has already sold £127k worth of stock during a three-week pre-order run in November 2024
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Comment & OpinionHyper-unreal AI food video trends tap into human brain’s dark side
Two foodie trends in AI-generated short-form content are emerging: cutting glass fruit and feeding food to itself