All Social media articles – Page 2
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NewsFood being sold on TikTok Shop without allergen warnings
The social media and e-commerce platform has been dubbed ‘the wild west of food labelling’
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Promotional FeaturesHow can soft drinks win back Gen Z?
Young consumers are demanding far more from the fizzy drinks category than a sugary pick-me-up. How can brands rise to the occasion?
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Comment & OpinionWhat the M&S cyberattack tells us about modern crisis comms
In an era where engagement, not accuracy, determines reach, crisis comms cannot be confined to corporate statements and press releases, says Scott Sadeghian-Tehrani, media strategy director at 26PMX
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NewsDentsu adds eye-tracking insights to retail media planning tools
The move marks ‘a pivotal shift in how brands engage with consumers’ Dentsu said
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NewsMcVitie’s Jaffa Cakes taps ‘swicy’ trend with Hot Honey flavour
Owner Pladis has looked to the hot honey craze for its latest flavour inspiration
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NewsAir Up rapped over sweary ad that ‘trivialised recreational drug use’
The ASA concluded the ad was irresponsible and likely to cause serious and widespread offence
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NewsTesco’s self-checkout ‘VAR’ trial mocked by shoppers
Tesco’s tech uses cameras focused on the shopper and the self-checkout from above
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Comment & OpinionWhat’s the deal with Subway’s jacket potato trial?
The classic jacket potato is a staple of classic British café culture. And as of this week, it’ll be a staple on the extended menu of US sandwich chain Subway too
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NewsHeinz adds Little Beanz with ‘hidden veggies’ for toddlers
Suitable for 18 months and up, Little Beanz feature mashed and whole haricot beans
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NewsWhy Zoe should be happy to live and die by the UPF sword
Zoe has bristled at the ASA’s ruling over its ad – but it has also pushed the ‘UPFs = bad’ message to its customer base
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Comment & OpinionWhat brands get wrong about social commerce
Social commerce is not a shiny new toy – it’s a serious growth channel with extensive opportunities for fmcg, says Emma Wills, group account director at Seen Connects
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NewsLidl marks being bakery market leader by giving away 500 ‘gold bakery cards’
The cards will entitle winners to a free bakery product every day for a year
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Comment & OpinionJoe Swash investigates ‘British tapas’ in inane Meal Deals: Behind the Bargain
Channel 4’s meal deal documentary is packed with unsurprising stats and tedious TikTokers
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NewsAsda Rewards: shoppers bemoan ‘all but dead’ loyalty scheme
‘Unlike our competitors, Asda doesn’t believe in two-tier pricing,’ the supermarket said
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Comment & OpinionShades, Sheeran and MrBeast: the post-Prime celebrity NPD landscape
Recent NPD launches backed by the likes of Ed Sheeran, Niko Omiliana and MrBeast will look upon Prime’s rise and fall as a cautionary tale
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NewsBacardí brings back Breezer in response to ‘strong demand’
Breezer bottles in Zesty Orange, Zingy Lime and Crisp Watermelon are to launch across the on and off-trade from June
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NewsKenco jumps on Dubai chocolate trend with pistachio and chocolate latte launch
The coffee supplier is looking to tap into one of the hottest grocery trends of 2025
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WhitepapersWhat leading FMCG brands know that others don’t
Discover how top FMCG brands are using real-time insights to outpace the competition and fuel smarter, faster growth.
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NewsMorrisons adds 370 products in major world foods shake-up
Morrisons used More Card and regional data to tailor its world food range to each store’s local community
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NewsYouTube star Niko Omilana launches Shades confectionery brand
A trio of packs will hit shelves this month, all featuring gummies in the shape of sunglasses