All Social media articles – Page 2
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Analysis & Features10 women bringing food marketing and influencer culture together
From the ‘potato queen’ to domestic goddesses and money-savers, female influencers are offering unique perspectives and engaging content
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Comment & OpinionWhy Sidemen’s Best Cereal is destined for long-term success
If YouTube collective The Sidemen puts its name to a product, young people will buy it
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NewsThe Sidemen’s Best Cereal secures Morrisons and Iceland listings
The listings come after Best shifted 500,000 boxes of cereal in its first three months
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Analysis & FeaturesCute delivery drivers and shrinkflation: June in grocery on social media
Slicing through the buzz of social media to see what’s happening in the world of grocery
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NewsFussy rapped by ASA for spoofing Lynx on social media
The startup posted an image of a fake deodorant product called ‘Mynx’ to Instagram and LinkedIn in December
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NewsDenmark recalls Korean noodle brand Samyang for ‘poisoning’ risk
Consuming large quantities of chilli poses a particular risk to children and frail adults
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NewsHeinz discontinues Vegan Salad Cream to meet ‘changing tastes’
The condiments giant used X to confirm the product had been pulled
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NewsDeliveroo to launch in-app shoppable recipes with Mob Kitchen
The partnership was ‘a lovely full-circle moment’ for Mob founder and former Deliveroo rider Benjamin Lebus
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Category ReportOil trends 2024: Has oil hit its peak?
As mass shortages in the olive business send prices through the roof, how are shoppers and brands coping with £15 rsps?
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Analysis & FeaturesPolitical digs and cheese Swifts: this week on grocery social media
The UK’s cost of cheese crisis highlights economic woes and Ocado, Itsu and Lidl hop on gen Z trends
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ProfilesMy food & drink job: Chloe Boston, social media manager, BrewDog
BrewDog’s Chloe talks about her journey from French bakery dreams to social media beer memes
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Comment & OpinionChef Reactions: sarcastic expert entertains with cutting food video takedowns
Social media is awash with cookery videos. And most of them are terrible
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Analysis & FeaturesLabrador retail crime and Asda rebrand: this week on grocery social media
Asda unveiled a fresh rebrand and bread-stealing Labradors became Facebook celebs. What you missed this week on social media in the world of grocery
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Comment & OpinionWhy Tesco, TikTok and salad is a significant combo
Stupid dances, silly challenges and now Tesco salad bays. Just a few of the many ways TikTok has changed how consumers consume and now, apparently, how businesses do business
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Analysis & FeaturesStore radio nightmares and Aldi bashes Clubcard Prices in social media banter
From retail media slowly turning a Tesco employee mad, to Aldi taking a swing at Clubcard Prices, here’s what’s happening in the world of grocery on social media
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Comment & OpinionAuthentic and vocal creators have great power as CEOs
The successful brands of tomorrow are those whose leaders are willing to be visible and vocal, says Amelia Christie-Miller, founder of Bold Bean Co
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Category ReportSnacking trends 2024: Brands fighting UPF allegations
As concerns about ultra-processed food change shopper habits, snacking brands are underlining their better-for-you credentials
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Category ReportCrisps, nuts & bagged snacks trends 2024: How spicy flavours are dominating
Spicy flavours are taking off in bagged snacks. So, how big can this fiery trend get? And is there still room for traditional tastes?
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Comment & OpinionPrime’s meteoric rise shows the power of ‘fame’ NPD
The Prime story shows the country wants to be inspired and engaged by our products, says YF CEO Thea Alexander
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NewsDTC startups in spat over Dragons’ Den April Fool’s ‘spoof’
The ads posted by ready meal brand Simmer, which ran on TikTok and Facebook, had been removed by the time of writing