All Social media articles – Page 2
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InterviewsHow Chaiiwala went from Delhi to drive-thru
What began with an old family chai recipe in a converted Leicester shopfront has grown into a 120-store brand now looking across the Atlantic
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Category ReportHow nutritious beans and pulses became trendy
It’s little wonder more and more health-conscious Brits are turning to beans and pulses as a source of both trendy nutrients
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NewsLipton to expand ‘social hub’ global content and creator network following pilot
The hubs, which ‘operate as an extension of the brand’s in-house team’, have already been rolled out across France, Turkey, Belgium, Spain, the Netherlands and Poland
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NewsSpudBros to expand viral jacket potato business across Scotland
The first location will open on Lothian Road in Edinburgh in July 2026
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NewsMcVitie’s stirs debate online with new Jaffa Cake and Digestives biscuit
The limited-edition biscuit has landed exclusively in Sainsbury’s
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Category ReportSuppliers target Gen Z with squeezy bottles
Young shoppers are squeezing and spritzing their oils from a host of alternative formats
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Feature SynopsisFocus On Sugar Confectionery: 4 July
Increasingly, confectionery is being aligned with wellbeing
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Comment & OpinionYouTuber Sandro Ford’s boozy diary is fun… and worrying
‘What I drink in a day’ documents the YouTuber’s punishing itinerary of alcohol consumption in various locations
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NewsAldi launches gut and brain health granolas to ‘rival M&S for 35% less’
Aldi has leapt on a #functionalfood trend on TikTok with the launch of two health-focused granolas
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Analysis & FeaturesHow Makan Malaysia’s founders are 'shouting about' the taste of home
The cooking sauce business is looking to bring Malaysian flavours to the masses via lines like its The Sambal and Rendang Sauce
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NewsFox’s taps matcha boom with limited-edition cream biscuit
The chocolate-covered biscuit features a shortcake base with a smooth matcha cream filling
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Feature SynopsisFocus On Cheese: 20 June
Innovation is ramping up in cheese with whipped feta dips and fruit layered cottage cheese pots hitting shelves
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NewsEG On The Move taps viral SpudBros brand for 30-site expansion
The companies have committed to launching the concept in 30 locations over the next three years, with 15 planned for 2026
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InterviewsApps, loyalty and customers: Louise Weise on Lidl’s winning way
As Lidl revamps its loyalty scheme, chief customer officer Louise Weise explains why getting the basics right is key to the discounter’s stellar growth
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Category ReportSnacks to the maxx: how Brits’ habits are getting healthier
Fibre: most of us know we should get more of it. But despite the clear need for fibre, suppliers struggled for a long time to get shoppers excited about it
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Category ReportWhitworths rapped by ASA for health claims
Whitworths drew the ire of the ASA in January over nutrition claims made on Instagram
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Category ReportHow influencers are helping Brits get 30g fibre a day
There’s no denying fibremaxxing is hot on social media. At the time of writing, 947k Instagram posts featured the #fibre hashtag
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Comment & OpinionGrocery collabs: footballers, popstars and… criminals?
Look to the US, where Harry’s teamed up with convicted fraudster Anna Delvey for a push that took ‘a playful swipe at traditional ideas of luxury’
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NewsKenco eyes matcha and iced coffee trends with new launches
Matcha had become a ‘cultural phenomenon’, according to the JDE Peet’s-owned brand
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Analysis & FeaturesHow celebrity brand deals really work in 2026
Today’s stars are seeking more than a quick payout for a TV ad. Many are taking co-ownership of brands – or becoming founders themselves