All Social media articles – Page 2
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NewsLindt Dubai-style chocolate bars reduced to clear in Tesco
Lindt recently expanded the range with white and dark chocolate variants
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Analysis & FeaturesCooking shows are dead… long live cooking shows
As Britain’s appetite for TV cooking shows dwindles, what opportunities does the rise of online cooking content provide for brands and retailers?
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Comment & OpinionServing face: how much of themselves should founders give?
Ellie Webb of Caleño Drinks on how much brand founders should share of themselves – and where to draw the line
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Comment & OpinionCommunity, not campaigns: the new wave of fmcg social media
A brand that can spark a recipe hack, TikTok duets and dinner-table debates earns its place in culture, says Melissa Chapman, CEO, Jungle Creations
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NewsCluck & collect: TikTok Shop to sell fresh Christmas turkeys
From 1 October, TikTok Shop will be taking pre-orders for Christmas turkeys via Newcastle’s The Fat Butcher
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Comment & OpinionIs Raising Cane’s too late to win the UK chicken shop wars?
Raising Cane’s has seen huge success in the US with celebrity endorsements and millions of social media followers. But is it too late to the party in a crowded UK market?
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NewsWH Smith ‘taking advantage of challenger brands’ with media support packages
Challenger brands say WH Smith is charging exorbitant sums despite poor implementation and compliance issues
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Comment & OpinionBirthday cake sandwich? Viral UPFs distract from health concerns
Novelty products designed to create social media buzz can overshadow the bigger conversation about what is unhealthy for us, says Jack Scott, co-founder of Dash Water
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NewsLindt launches limited-edition Shortbread Lindor truffles into Tesco
The treats are exclusive to the UK
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Analysis & FeaturesA big fat mistake? The building backlash against seed oils
In the US, debate (and misinformation) about seed oils is leading brands to turn their backs. What are the arguments? And how will it affect the UK?
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NewsCo-op and Waitrose add Dubai-style chocolate treats as viral trend continues
It comes after M&S recently installed dedicated ’nuts about pistachio’ displays
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Promotional VideosHow the coffee category is delivering real growth opportunity for retailers
With tastes evolving and demand for café-style experiences at home on the rise, how can retailers and brands work together to keep coffee shoppers engaged and drive category growth?
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NewsPlant-based rivals Grubby and Plants compete to revive Allplants
Allplants had amassed a loyal following when it dramatically collapsed in November last year
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NewsChildren face avalanche of HFSS promotions from social media influencers
A survey carried out by Cancer Research UK found more than half of young social media users reported seeing posts relating to HFSS products in the past month
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Comment & OpinionNavigating the HFSS ad ban: from food porn to brand power
Whatever your feelings about the rights or wrongs of the HFSS regulation, it’s going to lead to a revolution in the way we sell food products, says Jon Evans, CCO at System1
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NewsFake Tesco Labubu Dubai chocolate sandwich creator warns ‘gap closing’ between AI fakes and genuine NPD
A mock-up image of a Tesco Finest Dubai Chocolate Labubu Angel Hair Sandwich went viral this week, with many taking the creation at face value
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NewsItsu adds soup dumplings and ‘restaurant-style’ bao sliders
The innovations build on the ‘viral success’ of Itsu’s chicken dumplings, which launched in October
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NewsTikTok Shop targets challenger brands in B2B campaign
The ‘Be Iconic on TikTok Shop’ campaign aims to drive growth among SMEs
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NewsAsda adds flavoured cheese duo in response to TikTok trend
Limited-edition British Cheddar with Sweet Roast Garlic and Yorkshire Wensleydale with Mango & Ginger aim to meet consumer demand for premium tastes
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NewsPost Office: postmasters boost footfall with TikTok content
The Post Office trialled a social media training day in March at TikTok’s HQ in Farringdon, London, which involved 15 postmasters