All Social media articles – Page 2
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Comment & OpinionFrom social media to sports stars: why Brits can’t get enough of pickles
Whether it’s relieving muscle cramps or aiding digestion, health claims – and celebs from Dua Lipa to Kieran Trippier – are helping prolong the pickle boom
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Comment & OpinionPackaging is the media budget brands forgot they had
With an under-16s ad ban starting to take shape, the desire brands used to buy on a social media feed now has to be earned on shelf, says Equator’s Howard Wright
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Feature SynopsisFocus On Petcare: 19 September
Shoppers are using social media to find product recommendations for their pets
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NewsGerman Doner Kebab partners with Sides to launch London Jerk menu
The collaboration will see Sides’ London Jerk sauce – a mix of chipotle, habanero and bird’s eye chilli – incorporated into a range of GDK dishes
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NewsAldi wins World Cup battle for social media attention
Aldi won 34% of ‘share of creator voice’ around the World Cup, compared with runner-up eBay’s 31%, according to research
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NewsM&S and Boots sign up for YouTube’s UK creator affiliate shopping programme
According to YouTube, when creators tag products directly in their videos, it can lead to up to 50% more clicks than links in the video description alone
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NewsStarbucks brings viral Unicorn Frappuccino to UK for first time
The beverage will be availale for just three days in August
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Category ReportHow shoppers are saving time with home baking hacks
Baking is becoming ‘more about creativity and personalisation than skill’. What does this mean for the £1.1bn home baking category?
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NewsIceland Foods claims ‘astonishing’ legal spat with FA over ‘England’ rebrand
Lawyers for the football association have demanded that Iceland remove England branding from its stores and social media, in a move Iceland has labelled as ‘absurd’
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Comment & OpinionDubai chocolate, murky supply chains and the trouble with going viral
There’s arguably never been a viral food trend like Dubai chocolate. But in the race to fill their boots, could some chocolatiers have made an almost fatal mistake?
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Comment & OpinionInstagram hype won't save a product that tastes bad
Food has become a status symbol, but hype without substance won’t earn a second purchase, says Anastasia Katie Terzeon, managing partner at St Luke’s
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ProfilesRodd’s founder Will Lenney on YouTube, Lewis Hamilton and mini-golf
‘We’ve been figuring out the retail world as we go, learning loads, and having a good laugh along the way’
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Comment & OpinionHow social media is helping pickle juice mania go mainstream
Pickle products are in high demand, with the first pickle juice drink set to hit UK supermarket shelves next month
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NewsOat Cult raises £220k for live culture-packed overnight oats
Probiotic breakfast brand Oat Cult has raised £220k to scale its online business
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Comment & OpinionBuzzBallz hype hides importance of RTDs to booze category
BuzzBallz success is exceptional but there are lessons to be learned for all in the alcoholic drinks category
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Analysis & FeaturesHow will brands reach kids after the social media ban?
Soon the route to under-16s via social media will be closed. Food & drink brands will need to adapt – and return to the real world
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NewsM&S brings back viral Strawberry & Creme Sandwich
The sandwich went viral on social media last year and raised questions about tax
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Category ReportShoppers embrace new formats and flavours in cheese
An explosion of flavour and format innovations can currently be found not in the confectionery aisle but in the cheese fixture
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NewsHeinz taps viral recipe trend with Marry Me pasta sauce
The viral ‘Marry Me’ recipe trend has amassed more than 400 million views on TikTok
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WhitepapersThe future of retail isn’t online or offline. It’s both
The online versus in-store debate is over. UK consumers now move seamlessly between channels, with 80% discovering products online and 83% in-store, while one in five already use AI tools for product recommendations.