All Social media articles – Page 2
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Analysis & FeaturesHow are Britain’s Biggest Brands managing marketing spend?
When times are tight, it’s tempting to see marketing as a ‘nice to have’. But brands in the know have been investing – and reaping the benefits. So which channels are providing them with the best returns?
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NewsUnilever adds Haribo, Solero, Twister, Cornetto and Carte D’Or ice creams
Unilever said: ‘our role as a market leader is to expand ice cream into new occasions’
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NewsLindt’s Dubai Style chocolate hits Sainsbury’s, Waitrose and Ocado
The viral chocolate bars have also been restocked in Lindt stores nationwide
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WhitepapersFrom trial to trust: how to build real brand loyalty in 2025
YouTube celebrities are disrupting the FMCG industry, outperforming even the biggest of media budgets. Those that choose not to adapt, do so at their peril. Discover how to protect your brand and build loyalty without increasing your budget.
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NewsLipton ‘discontinues’ Peach Ice Tea in Instagram stunt
Lipton yesterday posted a graphic of its Peach can adorned with angel wings to the social media site
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Comment & OpinionWhat does Lidl’s TikTok Shop mean for the future of grocery?
Does Lidl’s TikTok Shop mean consumers will be placing orders for their entire weekly supermarket shops on social media?
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Comment & OpinionWhy Unilever’s CEO is betting big on social media marketing
In a fireside chat, Fernando Fernandez indicated his intention to move to a ‘social first’ marketing strategy, says Warren Ackerman, head of European consumer staples research at Barclays
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NewsLidl launches second TikTok Shop sale, with its own version of viral treat Dubai chocolate
Lidl is set to sell a limited run of 6,000 Dubai-Style Chocolate bars on TikTok Shop later this week
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NewsOvernight oats startup Oat Cult makes ‘unmissable’ debut
Its single-serve sachets looked ‘like nothing else in the cereal aisle’, Oat Cult claimed
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InterviewsKris Boger on his mission to grow sales on TikTok
Kris Boger believes Lidl’s ‘insanely popular’ foray on to the TikTok Shop will be replicated far and wide. He’s here to help brands achieve lift-off
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NewsBestway partners with Socio Local to boost social media presence for retailers
The wholesale giant said stores could now “maintain a continuous online presence with minimal effort”
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Comment & OpinionWill bright blue Takis sell in a nation worried about UPF?
Takis’ latest NPD contains palm fat, maltodextrin and the controversial colouring Brilliant Blue FCF
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NewsThe Coconut Collab launches strawberry protein yoghurt
The new product has no added sugar and contains 9g of protein from almond and soy
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NewsKnorr skewers takeaways and delivery apps in new campaign
Billboards feature images of ‘half-assembled burgers, busted burritos, and pizza with no cheese’
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Comment & OpinionLidl’s TikTok Shop success is a bellwether for fmcg brands
TikTok Shop requires the perfect mix of creative, community and commerce, says Alex Walker, MD at Havas Market UK
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Comment & OpinionSocial media hacks are changing the face of home cooking
Cooking hacks on social platforms such as TikTok, Instagram and YouTube are fundamentally reshaping how people approach cooking and eating, says David Milner, executive chairman at Crosta Mollica
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NewsViral snacking brand Takis brings Blue Heat tortilla chips to the UK
Blue Heat is Takis’ second top-selling variant in the US
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Comment & OpinionBovaer uproar shows the perils of cutting-edge innovation
For hundreds of years, cultural scepticism of the unfamiliar has successfully infiltrated our groupthink, says Mario Creatura, director of public affairs at The MHP Group
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NewsCadbury and Mars Wrigley shrink chocolate packs amid cocoa inflation
Sharing pouches of Maltesers, Twirl Bites, Galaxy Minstrels and M&M’s have been replaced with lighter versions
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NewsMogu Mogu to add sugar-free duo in bid to expand ‘viral appeal’
Mogu Mogu’s drinks contain jelly-like pieces of chewable fermented coconut called nata de coco