All Social media articles
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Comment & OpinionNo joke: time for fake marketing stunts to rest in peace
The ASA has said the “light-hearted April Fool’s joke” which said Lipton Ice Tea’s core peach variant was being discontinued was misleading. What now for hilarious marketing jokes?
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NewsLipton Ice Tea rapped over ‘misleading’ stunt pretending to axe Peach flavour
The watchdog ruled the prank was likely to dupe consumers
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NewsInfluencer Gemma Atkinson launches gem-based beauty crowdfunder
The brand has already sold £127k worth of stock during a three-week pre-order run in November 2024
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Comment & OpinionHyper-unreal AI food video trends tap into human brain’s dark side
Two foodie trends in AI-generated short-form content are emerging: cutting glass fruit and feeding food to itself
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Comment & OpinionThe Secrets of TikTok Shop: Untold points to an addictive shopping habit
Brands and retailers are clambering to be part of TikTok Shop. It’s little wonder
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NewsM&S koftas bamboozle disappointed shopper
Online commenters soon put the M&S shopper right, calling her a ‘silly goose’
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NewsDubai-style chocolate reduced to clear in Tesco due to system error
Godiva’s Pistachio & Kadayif bars were listed by Tesco earlier this month for a limited run
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NewsAldi unveils festival nail art featuring Nordpak and baked beans
The supermarket has partnered with nail artist and Instagram creator Sophie Parkinson to create a collection of intricate 3D manicures showcasing miniature versions of Aldi favourites
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Comment & OpinionClick, buy, cook: why brands can’t ignore social sales
Direct social purchasing was always going to be the next logical next step from online shopping, says Ian Colvin of Greenpark
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WhitepapersGeneration Flex: How Gen Z shoppers are redefining the grocery aisle
Generation Flex is rewriting the rules of the grocery aisle. From flexitarian habits to viral food trends, this 13- to 28-year-old cohort blends values with indulgence, reshaping how and why they shop, one basket at a time.
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Analysis & FeaturesExclusive data: GLP-1’s impact on UK food and drink consumption
So far, many food and drink businesses have been sceptical that weight-loss drugs will have any major impact on them. But new studies show the opposite is true
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Comment & OpinionJolly Rancher warning: why food safety should be a priority
Retailers hoping to cash in on the latest viral confectionery trends should take this week’s headlines about illegal candy imports as a warning
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NewsNestlé launches in-house AI service to ‘create high-quality product content at scale’
The fmcg giant has created “exact 3D virtual replicas of physical products” – called digital twins – which can be quickly adjusted or localised digitally
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NewsPepsiCo partners with Squid Game on ‘Flamin’ Hot or Not?’ packs
One in four crisps in each limited-edition pack is extra spicy
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Comment & OpinionCan brands make fibre as cool as protein?
People get enough protein, meaning high-fibre claims have greater commercial potential, says Jonny Forsyth, senior director of Mintel Food & Drink Research
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Analysis & FeaturesFrom jingle to sonic logo: how sonic branding is evolving
The ‘jingle’ may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving in the modern media landscape?
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NewsMash Direct back in the black after ‘reset with purpose’
Mash Direct grew sales to just under £24m in the 10-month period to 31 December 2024, according to its latest accounts
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Comment & OpinionTikTok needs to start acting like the food retailer it now is
TikTok claims it has ‘policies and processes’ and ‘strict measures’ to ensure the safety of food sold on TikTok Shop. But it’s evidently not enough
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NewsTikTok Shop allergen scandal proves ‘urgent need to future-proof’ food safety system
The Chartered Institute of Environmental Health is calling on government to update the UK’s food safety and integrity framework
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NewsFood being sold on TikTok Shop without allergen warnings
The social media and e-commerce platform has been dubbed ‘the wild west of food labelling’