All Social media articles
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Comment & OpinionBirthday cake sandwich? Viral UPFs distract from health concerns
Novelty products designed to create social media buzz can overshadow the bigger conversation about what is unhealthy for us, says Jack Scott, co-founder of Dash Water
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NewsLindt launches limited-edition Shortbread Lindor truffles into Tesco
The treats are exclusive to the UK
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Analysis & FeaturesA big fat mistake? The building backlash against seed oils
In the US, debate (and misinformation) about seed oils is leading brands to turn their backs. What are the arguments? And how will it affect the UK?
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NewsCo-op and Waitrose add Dubai-style chocolate treats as viral trend continues
It comes after M&S recently installed dedicated ’nuts about pistachio’ displays
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Promotional VideosHow the coffee category is delivering real growth opportunity for retailers
With tastes evolving and demand for café-style experiences at home on the rise, how can retailers and brands work together to keep coffee shoppers engaged and drive category growth?
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NewsPlant-based rivals Grubby and Plants compete to revive Allplants
Allplants had amassed a loyal following when it dramatically collapsed in November last year
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NewsChildren face avalanche of HFSS promotions from social media influencers
A survey carried out by Cancer Research UK found more than half of young social media users reported seeing posts relating to HFSS products in the past month
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Comment & OpinionNavigating the HFSS ad ban: from food porn to brand power
Whatever your feelings about the rights or wrongs of the HFSS regulation, it’s going to lead to a revolution in the way we sell food products, says Jon Evans, CCO at System1
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NewsFake Tesco Labubu Dubai chocolate sandwich creator warns ‘gap closing’ between AI fakes and genuine NPD
A mock-up image of a Tesco Finest Dubai Chocolate Labubu Angel Hair Sandwich went viral this week, with many taking the creation at face value
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NewsItsu adds soup dumplings and ‘restaurant-style’ bao sliders
The innovations build on the ‘viral success’ of Itsu’s chicken dumplings, which launched in October
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NewsTikTok Shop targets challenger brands in B2B campaign
The ‘Be Iconic on TikTok Shop’ campaign aims to drive growth among SMEs
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NewsAsda adds flavoured cheese duo in response to TikTok trend
Limited-edition British Cheddar with Sweet Roast Garlic and Yorkshire Wensleydale with Mango & Ginger aim to meet consumer demand for premium tastes
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NewsPost Office: postmasters boost footfall with TikTok content
The Post Office trialled a social media training day in March at TikTok’s HQ in Farringdon, London, which involved 15 postmasters
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InterviewsHow Joanna Allen got freefalling Little Moons back in control
After a tumultuous year, Joanna Allen is rebuilding Little Moons one ‘quick win’ at a time
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Comment & OpinionTesco’s Birthday Cake sandwich: harmless fun or public health fiasco?
Tesco’s Birthday Cake sandwich has raised comments over its nutritional value. But it’s only around for four weeks
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NewsSocial media fame seekers pose as supermarket staff in shocking online trend
Videos posted to TikTok and Instagram show ‘pranksters’ wearing staff uniforms and pretending to work in stores
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NewsLotus Bakeries takes legal action against cereal startup Holie’s
The Belgian snacking giant accused Holie’s of engaging in misleading comparative advertising
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NewsThe Curators and Tajín launch chilli & lime pork puffs
The limited-edition snacks have launched via The Curators’ webstore
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Analysis & FeaturesHas M&S or Co-op done a better job in evolving cybercomms?
In the wake of major cyberattacks, how have M&S and Co-op handled their crisis comms, and how have approaches evolved?
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Comment & OpinionSip, share, repeat: drinks brands market feelings, not flavours
A sense of identity is what sells drinks in today’s scrolling economy, says Karl Gilbert, creative head at BBD Perfect Storm