All Social media articles
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NewsWhite Claw drops ‘student wavemakers’ campaign after drawing ASA ire
The offending content comprised a trio of posts that appeared in a ‘highlight’ section of the White Claw UK Instagram page under the label ‘wavemakers’
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NewsShades by Niko confectionery brand tops 2026 NIQ Million Club cohort
Shades is backed by Candy Kittens co-founders’ investment fund Tuckshop London
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NewsSV Wholesale brings viral ‘chocolate chicken’ imitation food concept to UK
Cluck-o-Late is Belgian chocolate shaped like a chicken drumstick, covered in crumbled caramel biscuit and filled with vanilla cream
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Analysis & FeaturesWhy China is the new US for British exports
With Trump’s America increasingly unstable, China is emerging as a major export opportunity for British food and drink brands. How can they make it work?
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Comment & OpinionFood Lovers Uncut: Waitrose web series gets off to a wobbly start
Will Hughes – aka What Willy Cook – rummages through the fridge of impassive Sex Education star Connor Swindells
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Comment & OpinionCleaning as content: why homecare is the new self-care
The shift from cleaning as functional to emotional, sensorial and personal is opening up a new growth space for homecare, says Andrew Wardlaw, chief ideas officer at MMR Research
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Analysis & FeaturesA resilience masterclass for specialist retailers at UK Food & Drink Shows
The farm shop and deli market offers inspiring stories of retail success, as visitors to The UK Food & Drink Shows can learn
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NewsWaitrose signs up Will Hughes for Food Lovers Uncut YouTube series
Food Lovers Uncut is a new long-form content series, hosted by food influencer Will Hughes – better known as What Willy Cook
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NewsKFC launches pickle menu with Pepsi Max pickle juice drink
The menu features a new Pickle Burger, stacking four pickle elements into one product
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ProfilesMo Farah on marathon fuelling, cheat days and ingredients labels
The retired athlete shares his tips for healthy nutrition and improving your running
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NewsHellmann's extends Ranch sauce range with Blue Cheese and Buffalo
The sauces would meet shoppers' growing demand for US-style condiments, said Hellmann's
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NewsLasered limes launched to solve Corona drinkers’ ‘common dilemma’
The markings – dubbed ‘fruit tattoos’ – show the ‘precise visual lines’ for consumers to slice along so their lime wedge that ‘fits perfectly’ into any Corona bottle or can
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NewsJohn Lewis pushes into AI shopping, TikTok Shop and on-demand delivery
The retailer’s products will be “served to customers looking for inspiration on AI platforms” such as Google Gemini and ChatGPT, from later this year.
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Comment & OpinionDanone’s baby formula recalls and price hikes risk eroding trust
The pre-promotional prices of 132 Danone SKUs available in the traditional big four have increased in price by as much as 45% since the start of 2026
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Comment & OpinionInsta sandwich stunts provide history lessons and monstrosities
Some creations border on criminal, quite frankly
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News‘Fill your boots…TikTok is paying’: How TikTok Shop is co-funding brand discounts to woo users
Huge discounts are becoming ‘more frequent in the UK as TikTok Shop aggressively accelerates adoption’. say experts
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NewsLittle Moons TikTok fans face off to decide next mochi flavour
The winning Little Moons variant will launch via Gopuff in April
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NewsRTD challenger Arrowtown calls out AI copycat posts from rival
Arrowtown shared screenshots of a professional shoot it commissioned to support a rebrand in 2024, alongside near-identical imagery featuring Gullies products
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NewsBaby formula availability in recovery following recalls
Frustrated parents used X last week to complain they were struggling to find their preferred formula
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NewsMrBeast launches beef jerky into mults through Jack Link’s tie-up
The snacks feature ‘instantly recognisable’ MrBeast branding