All Social media articles
-
InterviewsHow viral fame took Flake Bake from closure to four million sales
Flake Bake has gone from strength to strength since its co-founder took it to Aldi’s TV show. Now he’s planning expansion while preserving flavour
-
ProfilesMy food & drink job: Emily Elcock, social media manager, Tiptree
‘You don’t have to take the traditional route if it doesn’t feel right for you. Real-life experience, energy and enthusiasm can go a long way’
-
Category ReportSocial media trends take pasta and sauces global
How are suppliers and retailers responding to pasta lovers’ changing needs? Which viral recipes are inspiring NPD? And how are cost pressures impacting the category?
-
NewsDike & Son sells 92% of reduced stock through Gander in record week
The latest results mark its highest sell-through rate since joining Gander in February, up from around 73%, selling 1,200 of the 1,310 products it had reduced that week
-
NewsAldi tops UK supermarket ranking for use of sound and music
UK supermarkets performed poorly versus global rivals, with only Aldi appearing in the top third of the table of 100 supermarkets around the world that were assessed.
-
NewsBoots to make TikTok Shop debut
Launching on Monday (28 September), Boots’ TikTok store will initially feature No7 lines
-
Category ReportHow social media is shaking up the petcare category
Petfluencers’ rise coincides with a proliferation of misleading health claims on social media. Big brands are having to fight to remain relevant as DTC challengers win share
-
Comment & OpinionFoodTok or FadTok? How brands can spot genuine TikTok trends
TikTok is an invaluable window into emerging consumer tastes, but its algorithm rewards novelty, surprise and shareability rather than long-term relevance, says Jonny Forsyth, principal strategist at Mintel Food & Drink
-
NewsWaitrose named partner for Amol Rajan’s new media platform
The Amol Rajan Connection is being described as a modern media platform built around people, ideas, and future opportunities
-
Analysis & FeaturesHow dairy brands are winning on social media
Social media continues to evolve, making true engagement tricky. Dairy brands are using canny partnerships and authentic content to stand out
-
Category ReportIt’s all Greek: the natural yoghurt that’s booming
Whether it’s whipped into marinades, frozen into ‘bark’ or eaten by gym-goers as an alternative to ultra-processed protein snacks, yoghurt is having a moment
-
Analysis & FeaturesThe retailers putting artisanal cheese in the picture
Cheesemongers are encouraging consumers to look beyond cheddar by fostering close relationships and offering unique experiences
-
Analysis & FeaturesThe UK food & drink brands looking to crack America
The US has a reputation as a graveyard for UK brands. What can we learn from the success stories?
-
Comment & OpinionWhy Trip is betting big on the Kendall Jenner effect
With 277 million Instagram followers and genuine skin in the game, could Kendall Jenner be the catalyst that takes Trip from UK success story to global drinks powerhouse?
-
NewsInfluencer food brand sycophants turn off audiences, research finds
Excessively recommending a food product was found to reduce organic social media view rates significantly
-
Analysis & FeaturesThe growing concern over GLP-1 marketing to new mums
Online mumfluencers are dropping heavy hints about ‘medically supported weight loss’ – but doctors warn some adverts are ‘irresponsible’
-
NewsTHG Ingenuity names new CEO
The new CEO will commence in the role this December, to lead the company through ‘its next phase of growth as a proprietary commerce operating system’ after its demerger from THG last year
-
Analysis & FeaturesRice rice baby: how retail can cash in on the world food boom
Volume sales of rice – the world’s most widely consumed grain – are surging as Brits travel increasingly far and wide on their culinary adventures. So what’s cooking? And what’ll be the next big thing? We’ve polled 1,000 shoppers to find out this and much more…
-
NewsKitchen assistant app Remy introduces social media recipe extract-and-shop tool
It’s been launched in response to the fact that “the way households find recipe inspiration has fundamentally changed”, the company said
-
NewsMagnum’s ice cream croissant hack goes viral
Created by the ice cream brand in 2023, the viral Magnum croissant trend surged in popularity during July and August