All Social Media articles
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Category Report
How spicy flavours are dominating snacking NPD
Spicy flavours are taking off in bagged snacks. So, how big can this fiery trend get? And is there still room for traditional tastes?
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Comment and Opinion
Prime’s meteoric rise shows the power of ‘fame’ NPD
The Prime story shows the country wants to be inspired and engaged by our products, says YF CEO Thea Alexander
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News
Richard Hodgson to headline The Grocer Omnichannel Conference
Former Waitrose, Morrisons and Yo Sushi head Richard Hodgson will take the keynote spot at The Grocer’s upcoming Omnichannel Conference this May
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News
DTC startups in spat over Dragons’ Den April Fool’s ‘spoof’
The ads posted by ready meal brand Simmer, which ran on TikTok and Facebook, had been removed by the time of writing
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Comment and Opinion
How ‘pop stars’ The Sidemen are setting their sights on food
The Sidemen may seem like a bit of fun, and their content certainly doesn’t take itself too seriously. But make no mistake, their commercial ventures are not a sideline
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Category Report
Is alcohol-free the new cool?
Alcohol-free is continuing its upward climb with marketing aimed at trendy, young consumers
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Analysis and Features
The best foodie pranks brands pulled this April Fool’s Day
Grocery brands have taken it upon themselves to develop more elaborate pranks than ever in a bid to boost their presence online and get people talking
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Comment and Opinion
How fmcg can learn from YouTuber success stories
Influencers who have successfully monetised their audiences are now moving into fmcg spaces with enviable returns, says Daniel Quinn, head of innovation at The Forge
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News
Nestlé backs Orkney shop owner’s Easter egg raffle in aid of RNLI
Nestlé will match donations to the raffle up to the value of £10,000
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News
The Sidemen partners with New World Foods to launch meat snacking range
The flavours in the range are inspired by the sauces available from The Sidemen’s chain of fried chicken shops
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Analysis and Features
Sainsbury’s workers’ day from hell: this week in grocery on TikTok
TikTok’s latest grocery trends see Tesco Clubcard hacks, IT crises, and cultural inclusivity, while a viral dumpster dive sparks conversation on food waste
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News
Big names announced as speakers at The Grocer’s Omnichannel event
How tech will influence the future fmcg and hospitality retailing landscapes will be explored by a raft of expert speakers at the upcoming Omnichannel conference this May
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Analysis and Features
Hot cross bun taste tests and UPF dupes dominate TikTok
Unpack the memes and puns of the week on social media across fmcg
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News
PepsiCo brings trio of Extra Flamin’ Hot crisps to UK retail
‘Shoppers are looking for elevated snacking experiences and intense flavours,’ said PepsiCo
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Analysis and Features
Hot Crossy Bs and #NoFarmersNoFood: this week in grocery on social media
Unpack the memes and puns of the week on social media across fmcg
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News
All Things Butter secures first in-store supermarket listings
The organic British dairy brand said the new nationwide listings marked a significant milestone for the brand
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News
The Sidemen partner with Mornflake to launch cereal brand
The launch will be backed by an advertising campaign starring professional darts player Luke Littler
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Whitepapers
How 10 food and drink brands are winning attention on TikTok
Discover how 10 food and drink brands have mastered TikTok to capture and hold audience attention. Unlock the secrets to their success in the latest report from The Goat Agency.
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Analysis and Features
Lyle’s lion and Ricky Gervais in the bath: this week in grocery on social media
Unpack the memes and puns of the week on social media across fmcg
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News
Candy Kittens launches £1m digital campaign starring Jamie Laing
The social media campaign will span YouTube, Instagram, Facebook and TikTok