Aldi tops UK supermarket ranking for use of sound and music

sound amp

UK supermarkets performed poorly versus global rivals, with only Aldi appearing in the top third of the table of 100 supermarkets around the world that were assessed.

Aldi has topped a ranking of UK supermarkets for their use of sound at customer touchpoints and marketing, by sonic branding agency Amp.

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW