All Social media articles – Page 8
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WebinarsWATCH: How to smash it at social commerce
Watch our webinar on demand where industry experts reveal how to make the most of the growing potential of social commerce.
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Comment & OpinionChefs don’t like Heinz’s carbonara… but shoppers will
Heinz is targeting younger, time-poor shoppers, who have already snapped up the cans DTC
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NewsHeinz launches ‘fail-proof’ carbonara in a can for Gen Z shoppers
It joins a raft of NPD by Heinz over recent months aimed squarely at younger shoppers
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Comment & OpinionTikTok cucumber trend comes too late for UK growers
Logan Moffitt has taken the internet by storm with his cucumber salads videos racking up over 30 million views
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NewsTesco caught up in ‘pervert manager’ TikTok scam
The scam involves a series of TikTok posts made up of images of an individual in the supermarket’s staff uniform with text saying they had been fired from the company ‘because I rejected my pervert manager’
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Comment & OpinionRace riots could expedite reform of workplace harassment laws
Labour has big plans for employment rights and the recent riots will expedite the process, says Peter Forshaw, partner and personal injury lawyer at Weightmans
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Analysis & FeaturesWhat ‘ludicrous’ X lawsuit means for fmcg advertisers
X is suing brands for not advertising, as its audience diminishes
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Category ReportSupplement trends 2024: New formats help medicine go down
Powders and gummies are taking supplements by storm. What health needs are they tapping?
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Analysis & FeaturesHow has Iceland driven growth and can it keep going?
Richard Walker is in a triumphant mood as sales rise thanks to price freezes, partnerships and NPD. Can Iceland maintain the momentum?
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NewsNivea launches TikTok Shop to tap younger demographic
Nivea launched its TikTok Shop with an influencer hosted live stream, which focused on its men and women’s skincare range
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Category ReportHalloween trends 2024: How retailers can strike sales gold
Halloween is increasingly proving a goldmine – but can sales continue to grow? And what tactics are the retailers using?
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Comment & OpinionFever-Tree backlash shows the damaging nature of trial by social media
Fever-Tree is the latest brand to get caught in a social media storm that has blown out of all proportion
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NewsSimmer rapped by ASA for Dragons’ Den April Fool’s ‘spoof’
The watchdog considered whether two social media posts, which saw Simmer’s founders edited into a TV episode, were misleading
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NewsFaith in Nature revives fragrance-free range for allergy sufferers
The personal care brand u-turned on its decision to discontinue the products after severe allergy sufferers took to social media to complain about the move
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Comment & OpinionHow sizzling and slurping are dividing food marketing
Hands up. Who likes the sound of others chewing? Food ads can’t escape the trend
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NewsHeinz adds trio of pasta sauces inspired by TikTok trends
‘Introducing new recipes is one of the ways we’re continuing to disrupt and drive excitement’
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WhitepapersHere’s how fmcg brands can take TikTok to the next level
TikTok holds huge potential for UK consumer goods. But how can brands elevate their strategy to the next level? Download our report on how to optimise your performance on the platform here
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Analysis & Features10 women bringing food marketing and influencer culture together
From the ‘potato queen’ to domestic goddesses and money-savers, female influencers are offering unique perspectives and engaging content
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Comment & OpinionWhy Sidemen’s Best Cereal is destined for long-term success
If YouTube collective The Sidemen puts its name to a product, young people will buy it
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NewsThe Sidemen’s Best Cereal secures Morrisons and Iceland listings
The listings come after Best shifted 500,000 boxes of cereal in its first three months