All Social media articles – Page 8
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NewsChildren face avalanche of HFSS promotions from social media influencers
A survey carried out by Cancer Research UK found more than half of young social media users reported seeing posts relating to HFSS products in the past month
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Comment & OpinionNavigating the HFSS ad ban: from food porn to brand power
Whatever your feelings about the rights or wrongs of the HFSS regulation, it’s going to lead to a revolution in the way we sell food products, says Jon Evans, CCO at System1
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NewsFake Tesco Labubu Dubai chocolate sandwich creator warns ‘gap closing’ between AI fakes and genuine NPD
A mock-up image of a Tesco Finest Dubai Chocolate Labubu Angel Hair Sandwich went viral this week, with many taking the creation at face value
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NewsItsu adds soup dumplings and ‘restaurant-style’ bao sliders
The innovations build on the ‘viral success’ of Itsu’s chicken dumplings, which launched in October
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NewsTikTok Shop targets challenger brands in B2B campaign
The ‘Be Iconic on TikTok Shop’ campaign aims to drive growth among SMEs
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NewsAsda adds flavoured cheese duo in response to TikTok trend
Limited-edition British Cheddar with Sweet Roast Garlic and Yorkshire Wensleydale with Mango & Ginger aim to meet consumer demand for premium tastes
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NewsPost Office: postmasters boost footfall with TikTok content
The Post Office trialled a social media training day in March at TikTok’s HQ in Farringdon, London, which involved 15 postmasters
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InterviewsHow Joanna Allen got freefalling Little Moons back in control
After a tumultuous year, Joanna Allen is rebuilding Little Moons one ‘quick win’ at a time
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Comment & OpinionTesco’s Birthday Cake sandwich: harmless fun or public health fiasco?
Tesco’s Birthday Cake sandwich has raised comments over its nutritional value. But it’s only around for four weeks
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NewsSocial media fame seekers pose as supermarket staff in shocking online trend
Videos posted to TikTok and Instagram show ‘pranksters’ wearing staff uniforms and pretending to work in stores
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NewsLotus Bakeries takes legal action against cereal startup Holie’s
The Belgian snacking giant accused Holie’s of engaging in misleading comparative advertising
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NewsThe Curators and Tajín launch chilli & lime pork puffs
The limited-edition snacks have launched via The Curators’ webstore
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Analysis & FeaturesHas M&S or Co-op done a better job in evolving cybercomms?
In the wake of major cyberattacks, how have M&S and Co-op handled their crisis comms, and how have approaches evolved?
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Comment & OpinionSip, share, repeat: drinks brands market feelings, not flavours
A sense of identity is what sells drinks in today’s scrolling economy, says Karl Gilbert, creative head at BBD Perfect Storm
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Comment & OpinionHealth is wealth: have gut-friendly brands and functional foods finally gone mainstream?
With 700 challenger brands competing for attention, those offering functional benefits – particularly gut health – dominated the event as entrepreneurs raced to catch the eye of supermarket buyers and investors
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NewsLoyd Grossman unveils premium pasta sauces and on-pack promotion
Shoppers will be in with the chance of winning a trip to Italy
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NewsKnorr targets young home cooks with ‘easy’ cooking paste range
The ‘versatile’ pastes are promisted to deliver ‘a bold burst of flavour with minimal effort’
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NewsNaturelly halts jelly pouch production following distribution losses
‘We just no longer have the big volume customers for this product,’ said Naturelly
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Comment & OpinionEntertainment is key to modern brand building online
Not every brand may naturally align to entertainment but we can still craft campaigns that borrow from those formats, says Ben Shaw, CSO at MullenLowe
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NewsTonic Health rapped by ASA for ‘misleading’ ad and duplicate reviews
The supplements brand claimed its Rest & Recover effervescent was ‘the best sleep supplement on the market’