All Social media articles – Page 8
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Comment & Opinion
What Pinterest has pinned as the food and drink trends of 2023
Being prepared for upcoming trends before they go big can help create brand affinity and ultimately drive sales, says Bela Mashru, head of grocery at Pinterest
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Profiles and QandAs
My food & drink job: Mark Amo, graphic design and marketing executive, Wanis International Foods
Part of Mark’s job is celebrity outreach – getting him in contact with some of his favourite grime artists
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Comment & Opinion
Prime sports energy drink: what’s the secret of its success?
Prime may seem like a standard sports drink, but YouTubers KSI and Logan Paul have quickly created a sales phenomenon
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Analysis & Features
The five TikTok food trends defining the end of 2022
From air fryers and butter boards to ASMR, these are the trends driving views on TikTok
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News
Tesco selects winner of checkout voice TikTok competition
The voice of 27-year-old veterinary surgeon Izzy – who goes by @DogtorIzzy and @Dogtor_Who – is now live on self-checkouts across nearly all Tesco stores
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News
Asda’s bigger loo rolls spark flurry of social media complaints
Shoppers have taken to Twitter to point out the new rolls don’t fit standard toilet roll holders
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News
UK & Ireland Mushroom Producers launch integrated autumn marketing campaign
The campaign will be promoted across TV, OOH, press, PR, social media, digital and web
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News
Müller Yogurt & Desserts launches multimillion-pound campaign with Declan Rice
The dairy company has partnered with footballer Declan Rice on the ‘Rice, Rice Baby’ campaign to rework the 90s song by Vanilla Ice
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Comment & Opinion
BrewDog’s latest PR blunder is more F*Cup than World Cup
People were quick to highlight the hypocrisy of the brand’s campaign to highlight Qatar human rights abuses
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Analysis & Features
A week of TikTok’s most watched foodie videos
Showcasing trends such as air fryer recipes and the ever-popular speculoos biscuit, the month’s top videos also reflect the changing season with warm, wintry dinners
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News
Proper unveils human claw machine marketing stunt
The brand has taken its one weekend only activation to the streets of London
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Analysis & Features
How Game of Thrones, Campari and TikTok created a pop culture moment
Searches for negroni sbagliato cocktails have skyrocketed in the wake of a viral TikTok meme
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Profiles and QandAs
My food & drink job: Ursula Runacres, senior marketing manager, Hip Chocolate and Love Cocoa
Ursula oversees the marketing output for two chocolate brands, from social media and trade shows to influencers and digital
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Reports
Return of Spam and fish head soup as Waitrose prepares for austerity
The grocer’s latest annual Food & Drink Report revealed shoppers were having to be savvier than ever when it came to their grocery shopping, with 72% of shoppers admitting they were now being more mindful about their spending
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Profiles and QandAs
My food & drink job: Georgina Miall, brand and content manager, Capsicana
‘As a die-hard foodie I should have realised sooner that a career with food was the perfect fit’
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Comment & Opinion
Why Tesco’s TikTok checkout voice search is a sound move
When it comes to buying groceries, only 17% of Brits consider human interaction important, according to a 2018 study by Whistl
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News
Tesco on TikTok: shoppers invited to be new voice of the checkout
Tesco has announced a competition to find the new voice on its self service checkouts – via TikTok
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News
Cathedral City makes debut in vegan cheese with new Plant Based range
The Saputo brand’s new range includes three formats: block, sliced and grated
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Comment & Opinion
How will the supermarkets treat the Queen’s funeral? It’s all a question of tone
Supermarkets will want to avoid being seen as cashing in on the state funeral while staying open for as much time as possible
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News
Supermarket CMOs plan dedicated retail media group launches: survey
21% of the chief marketing officers at UK grocery businesses questioned wanted to follow in the footsteps of Boots and Tesco in launching media divisions