All Social media articles – Page 13
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News
Japan Tobacco Int cracks down on illicit sellers on Facebook
The company has removed over 16,000 posts illicitly selling its brands since 2015
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News
Poundstretcher creates new marketing team for social media
The variety discounter previously had no dedicated marketing team, with social media instead outsourced to agencies
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Comment & Opinion
What the rise of social media influencers means for stores
Retailers should closely monitor social media trends and adapt layouts accordingly, says Will Broome, CEO and founder of Ubamarket
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News
Brakes tops up free-from range amid social media push
The foodservice wholesaler has created a dedicated free-from area on the Brakes website…
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News
Costcutter hails 'most successful' Xmas social media campaign
Campaign resulted in a 25% increase in ingredient sales compared with the previous six weeks in participating stores
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Analysis & Features
The most-loved NPD from our Instagram this year
Here’s what has got food fans double-tapping on our Instagram account this year
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News
British Frozen Food Federation launches social media promo
The first film features a premium festive roast dinner made entirely from frozen ingredients
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News
John Lewis and Iceland's Christmas ads win social battle
TCC Global found the two retailers made up 91.8% of supermarket brand mentions on social media in November
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Comment & Opinion
Evolution of the Christmas ads shows social media's value
Lidl’s riposte to (and Waitrose’s tacit support of) the John Lewis effort has also made for some interesting reactive mark
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News
'Instagrammable grocer' La Famiglia Rana opens in London
La Famiglia Rana has partnered with FoodCycle to ensure socially isolated people in the community have access to fresh pasta
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Comment & Opinion
Mint advice for Instagram food snappers
Our Instagram habits mean our meals out are increasingly (a) colourful and (b) cold
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News
Malibu targets 'Instagrammable Christmas' with festive bottle
The bottle features a glittering version of the coconut rum’s logo, and includes a recipe for a sparkling cocktail
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Comment & Opinion
The Food Programme examines Instagram's impact on how we eat
At least one café uses social media to guide the presentation of its plates
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News
Häagen-Dazs unveils Facebook chatbot ordering service
Häagen-Dazs Now uses ’an innovative combination of proven mobile technologies’
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News
M&S celebrity social media push to highlight food launches
The What’s New at M&S campaign is being run on Instagram’s IGTV and YouTube
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News
Scottish Gin Society rapped by ASA over Facebook posts
According to the ASA, the posts encouraged excessive drinking
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Analysis & Features
Social media power list: grocery's biggest influencers
On social media, brands and retailers are always one false move away from a code red
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Comment & Opinion
Crunch time: £10 chip shop box causes Twitter storm
‘If you don’t think it looks like the most appetising thing ever then there’s no hope for you’
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Comment & Opinion
Pizza on top in Instagram hashtag poll
Taking photos of your dinner: it’s the new eating your dinner like an adult
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Category Report
Instantly Instagrammable: home baking category report 2018
Consumers are paying more attention to the photogenic capabilities – and trend potential – of their bakes than ever before