All Social media articles – Page 16
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NewsWarburtons casts Samuel L Jackson as chairman in new TV ad
The bakery behemoth has become known for its star-studded adverts, featuring the likes of George Clooney, Robert De Niro and Sylvester Stallone
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NewsASA bans ‘offensive and distressing’ advert from vegan charity Viva
The ad, which appeared on Meta platforms and game apps, featured a woman eating raw offal and blood from a corner yoghurt labelled “Killer Yoghurt”
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Analysis & FeaturesWhat is Liquid Death and is it about to take the UK by storm?
Liquid Death is well on the way to reaching cult-like status, but where did it come from and why has it become so popular?
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NewsWholesalers wary of rise in social media inspired looting
The concerns have prompted the Federation of Wholesale Distributors to issue new advice to its members
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Category ReportHow ‘miracle’ pills are thriving on TikTok
Snail gel, MCT and ‘miracle’ weight loss supplement berberine are among the trending remedies on the platform. What has been the sales impact?
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Comment & OpinionDeadly supermarket AI recipe suggestion serves up cautionary tale
Flawed and exploitable, New Zealand’s Savey Meal-Bot recommended a deadly drink
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ProfilesMy food & drink job: Helena Busiakiewicz, food content creator, BBC Good Food
Helena talks the glamour of Nigella Lawson, recipe testing for content creation and the lessons learned through hard restaurant work
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ProfilesMy food & drink job: Imogen Hibberd, social media manager, VFC
’As a vegan, I have always wanted my career to overlap with my morals and ethics, and ensure what I do with my career has a positive impact on our world’
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NewsHoly Moly doubles down on ‘offensive’ guacamole campaign
The brand handed out tubs of its cold-pressed guacamole – which it referred to as ‘Colombia’s purest export’ – in London last month
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NewsDepop founder’s food app Delli launches physical store
The Delli store in London Fields, Hackney opened its doors for the first time last week, selling an assortment of products that are available on the app
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Analysis & FeaturesMrBeast’s chocolate brand: making its presence felt in UK confectionery
How is the MrBeast brand going to grow UK sales and which retailers will stock it next?
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Comment & OpinionHow brands can avoid common pitfalls on Threads
The best strategy we’ve seen is testing and learning, trying different types of content and seeing what works, says Pete Sayburn, CEO of agency matchmaking platform Studiospace
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Comment & OpinionHow supermarkets and brands can win on new social platform Threads
Is there value in rushing to join the so-called ‘Twitter killer’ or is it merely a case of FOMO?
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News‘Twitter killer’ app Threads sees sign-ups from supermarkets and fmcg brands
The traditional big four supermarkets, as well as Aldi and Lidl, M&S, Waitrose, Iceland, Ocado and Co-op, have all joined the Threads platform since its launch last week
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NewsAsda lists MrBeast chocolate bars tipped as ‘the next Prime’
It comes as demand for the products has seen single bars being sold for £8
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NewsSpar to stock MrBeast chocolate bars in exclusive convenience deal
The symbol group has secured a deal to be the range’s convenience distributor until January 2024
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NewsAsda launches influencer ‘content house’ in Yorkshire Dales
Ingredients are being delivered daily to the house directly from Asda
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NewsSpanish wine brand Campaneo adds Sauvignon Blanc and bag-in-box duo
All three SKUs responded to an ‘increasing consumer thirst’ for Spanish wines and eco-friendly packaging options, said Campaneo owner Kingsland Drinks
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NewsSavant app sees chefs earn commission on product recommendations
The Savant app features hours of free content from a long list of Michelin-starred chefs
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NewsInfluencer marketing 101: long-term returns with authentic content strategy
At a time when many nutrition brands are attempting to carry out social media marketing without long-term strategy, now is the time to strike with a low-risk ‘authenticity’ focused plan that could garner long-term returns