All Social media articles – Page 21
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Analysis & FeaturesThe Grocer’s 22 most-liked Instagram new products of 2022
Check out the top NPD for 2022. How many have you spotted in your local supermarket?
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Analysis & FeaturesTop campaigns 2022: the most influential adverts in food and drink
We've found 50 ads in 50 categories to enjoy
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Analysis & FeaturesHow ‘unpredictable’ TikTok became essential for fmcg brands
As Elon Musk creates chaos on Twitter and Mark Zuckerberg focuses on the metaverse, TikTok has become the go-to social platform for fmcg brands
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ReportsA viral food trend for each month of 2022
From a mega chippy to a ’healthy’ cola alternative
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Comment & OpinionWhat Pinterest has pinned as the food and drink trends of 2023
Being prepared for upcoming trends before they go big can help create brand affinity and ultimately drive sales, says Bela Mashru, head of grocery at Pinterest
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ProfilesMy food & drink job: Mark Amo, graphic design and marketing executive, Wanis International Foods
Part of Mark’s job is celebrity outreach – getting him in contact with some of his favourite grime artists
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Comment & OpinionPrime sports energy drink: what’s the secret of its success?
Prime may seem like a standard sports drink, but YouTubers KSI and Logan Paul have quickly created a sales phenomenon
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Analysis & FeaturesThe five TikTok food trends defining the end of 2022
From air fryers and butter boards to ASMR, these are the trends driving views on TikTok
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NewsTesco selects winner of checkout voice TikTok competition
The voice of 27-year-old veterinary surgeon Izzy – who goes by @DogtorIzzy and @Dogtor_Who – is now live on self-checkouts across nearly all Tesco stores
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NewsAsda’s bigger loo rolls spark flurry of social media complaints
Shoppers have taken to Twitter to point out the new rolls don’t fit standard toilet roll holders
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NewsUK & Ireland Mushroom Producers launch integrated autumn marketing campaign
The campaign will be promoted across TV, OOH, press, PR, social media, digital and web
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NewsMüller Yogurt & Desserts launches multimillion-pound campaign with Declan Rice
The dairy company has partnered with footballer Declan Rice on the ‘Rice, Rice Baby’ campaign to rework the 90s song by Vanilla Ice
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Comment & OpinionBrewDog’s latest PR blunder is more F*Cup than World Cup
People were quick to highlight the hypocrisy of the brand’s campaign to highlight Qatar human rights abuses
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Analysis & FeaturesA week of TikTok’s most watched foodie videos
Showcasing trends such as air fryer recipes and the ever-popular speculoos biscuit, the month’s top videos also reflect the changing season with warm, wintry dinners
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NewsProper unveils human claw machine marketing stunt
The brand has taken its one weekend only activation to the streets of London
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Analysis & FeaturesHow Game of Thrones, Campari and TikTok created a pop culture moment
Searches for negroni sbagliato cocktails have skyrocketed in the wake of a viral TikTok meme
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ProfilesMy food & drink job: Ursula Runacres, senior marketing manager, Hip Chocolate and Love Cocoa
Ursula oversees the marketing output for two chocolate brands, from social media and trade shows to influencers and digital
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ReportsReturn of Spam and fish head soup as Waitrose prepares for austerity
The grocer’s latest annual Food & Drink Report revealed shoppers were having to be savvier than ever when it came to their grocery shopping, with 72% of shoppers admitting they were now being more mindful about their spending
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ProfilesMy food & drink job: Georgina Miall, brand and content manager, Capsicana
‘As a die-hard foodie I should have realised sooner that a career with food was the perfect fit’
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Comment & OpinionWhy Tesco’s TikTok checkout voice search is a sound move
When it comes to buying groceries, only 17% of Brits consider human interaction important, according to a 2018 study by Whistl