All Social media articles – Page 21
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NewsPayPoint withdraws social media engagement over 'aggressive' page
The nature of some of the posts made by retailers has prompted the payment services company to pull back from engaging directly on the PayPointPayFair group page
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Analysis & Features'Quality beats quantity' for dairy brands on Facebook
We’ve teamed up with Headstream to find out how dairy players are performing on Facebook. So who’s most social?
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Analysis & FeaturesSocial media masterclass: a modern way to engage customers
The world of social media can seem confusing, but the likes of Twitter and Facebook offer unprecedented access to consumer
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NewsAldi chicken with hock burn sparks Twitter storm
Nicola Cooper took to Twitter after finding the damaged bird on the shelves of Aldi’s Carterton store
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NewsCadbury: 'Instagram has trebled views for our online ads'
The chocolate maker used the site, in addition to TV and print ads, as one of Instagram’s first customers since it launched an ads service in September last year
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Analysis & FeaturesOoh Betty! Crocker's recipes are most liked on Facebook
With own label such a powerful force in home baking, brands are looking to cause a stir on Facebook…
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Comment & OpinionSocial media is queen at P&F as Titania considers her career
Ever since Karoline (with a K) started dropping heavy-handed hints about my future career prospects, I’ve been looking at …
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NewsCîroc running paid-for video advertising push on Instagram
Diageo’s premium vodka Cîroc has become the first alcohol brand in the UK to run paid-for video advertising on Instagram.
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News
Tesco to use Vines in St Valentine's social media campaign
Tesco has turned to online comedy for the first time as it ramps up its use of six-second Vine video content…
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NewsCampaigners to launch shock sugar ads across social media
Health officials have vowed to “carpet bomb” the fizzy drinks industry with a new shock advertising campaign
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Analysis & FeaturesBagged snack brands ditch Facebook
Just nine of the UK’s 25 best-selling bagged snack brands currently have an official Facebook page
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NewsCadbury Creme Eggs fans complain on Facebook of smaller packs
Chocolate fans say it’s no yolk that six-packs of Cadbury Creme Eggs have been reduced to five-packs…
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Comment & OpinionBrands need to avoid putting virtual "rubbish" on Facebook
As David Martin of Coca-Cola defines bad content as virtual “rubbish,” Facebook warns of penalties for brands…
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Analysis & FeaturesWhich fmcg brands are using Twitter and Facebook to the max?
Bold, irreverent and outspoken in tone, top performer Irn-Bru’s ranking was probably also helped…
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NewsJura whisky a winner at The Grocer MAP Awards
A social media push with a budget of just £500 has won the Chairman’s Award at The Grocer’s Marketing, Advertising and PR …
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Comment & OpinionBendGate, iPhone 6, Kit Kat and the lessons for social media
The excitement of the iPhone 6 and the iWatch was dampened by the leaking of private celebrity pictures…
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NewsAsda banana pricing in Facebook storm
Asda has come under fire on social media after a video claimed to show the retailer over-charging for pre-bagged bananas…
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NewsSainsbury’s draws social media mockery for ‘50p challenge’ poster
Sainsbury’s has come under fire on social media after a poster was displayed in one of its stores calling on staff to encourage shoppers to spend an extra 50p.
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Comment & OpinionHow sausage maker Heck uses social media
Andrew Smith, chief strategy officer at Partners Andrew Aldridge, explains the thinking behind Heck’s new social media strategy
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Comment & OpinionCan Twitter’s buy button switch on food & drink sales?
Twitter revealed this week it is testing a ‘buy now’ button in the US. Could it provide a lucrative new way for food brands and retailers to cash in on social media?